In episode 495, Megan chats to Ashley Covelli about how to host successful virtual or in-person cooking classes, including technical setup, engagement strategies, and pricing considerations.

Ashley Covelli is the food photographer, recipe developer, and culinary instructor behind Big Flavors from a Tiny Kitchen and the co-founder of Passing the Plate. She loves helping busy people find time to cook delicious meals while reducing the amount of stress, money, and waste involved in the process. She believes in the restorative and joyful practice of sharing meals in the community, preserving the recipes of our ancestors, and cooking as a way of creating memories with loved ones. Ashley's legitimately tiny kitchen is located in Ossining, New York, where she lives with her husband, son, and a feisty rescue cat. Her professional background is in graphic design and fine art, and she brings that aesthetic to her culinary creations.

In this episode, you'll learn about how to generate additional income through cooking classes and finer details like creating a welcoming environment, managing class logistics, and striking a balance between preparation and execution.

- Diversify Revenue Streams: Consider various income sources like sponsored posts, affiliates, and teaching classes to sustain your business.

- Protect Your Energy Levels: Avoid overcommitting to classes or projects to maintain balance and prevent burnout.

- Factor in Prep Work: Acknowledge the extensive preparation involved in virtual classes, including recipe testing, setup, teaching, and cleanup.

- Test Your Gear: Prioritize tech checks and microphone charging to ensure smooth virtual class experiences.

- Encourage Audience Interaction: Create a welcoming environment by inviting questions and feedback during classes.

- Be Prepared for Tech Glitches: Stay calm and adaptable in case of technical issues during live sessions.

- Use Instagram Stories: Use platforms like Instagram Stories to practice and improve comfort with video content.

- Engage Authentically: Embrace imperfection and genuine interactions to connect with your audience effectively.

Connect with Ashley Covelli

Website | Instagram