In episode 497, Lexi Harrison teaches us the latest strategy to grow on Instagram and TikTok and how to generate a lot of audience engagement.

Lexi and Beth are the mother-daughter duo behind Crowded Kitchen, a (mostly) vegetarian food blog. In addition to creating recipes, photography and videography for Crowded Kitchen's social media and website, Lexi and Beth also create freelance content for many food and beverage brands.

In this episode, you'll learn about how to increase your social media following and improve your engagement using hooks, voiceovers and captions.

- Post a Series to Build an Audience: Posting a series of related content on Instagram Reels encourages people to follow your account for more.

- Leverage Facebook for content distribution: Leverage your content via Facebook, especially now that there is the ability to post reels.

- Casual Setup and Filming: Avoid overstylizing your shots and use an iPhone for filming.

- Longer Form Content for TikTok: TikTok strategy includes using longer videos to qualify for the creator fund (i.e. monetization).

- Variable Posting Frequency: The frequency with which you post can vary without it necessarily affecting your views (e.g. daily, weekly, bi-weekly etc.).

- Caption This: Detailed captions on Instagram Reels are emphasized for audience engagement.

- Your Voice = Engagement: Voiceovers are crucial for engagement, especially on TikTok.

- Showing Your Face: Showing one's face is not necessary for content success; Lexi suggests you focus instead on compelling hooks.

- Practice, Practice, Practice: Experiment with different hooks to capture audience attention and drive engagement.

Connect with Lexi Harrison

Website | Instagram