In episode 498, Megan chats to Brittany Roche about mindset shifts and practical strategies for successful brand collaboration while staying true to ourselves.

Brittany Roche founded Plant Power Couple with her partner Terrence in 2015, eager to share their innovative take on vegan cooking with other plant-curious people. Brittany started working with brands in 2020. She had just made it into MediaVine when the pandemic hit and she saw her RPMs drop drastically. She had been learning about working with brands for 3 years prior to this, but when she knew she had to diversify her income, she decided to really go for it! Now, she's formed genuine relationships with dozens of brands and has created a system that ensures a consistent stream of brand work that feels natural.

In this episode, you'll learn about the importance of building genuine relationships with brands, strategies for resilience in the face of rejection, and effective follow-up techniques to maximize collaboration opportunities.

- Build Genuine Relationships: It is important to establish authentic connections with brands to create meaningful collaborations.

- Resilience in the Face of Rejection: Maintain a positive mindset and separate your self-worth from the outcome of pitches; you'll need perseverance.

- Effective Follow-up Strategies: Pitch with a timeline in mind and implement follow-up sequences to maintain engagement with brands.

- Setting Deadlines and Themes: Set deadlines and create themed series to structure pitches and provide a clear framework for collaboration opportunities.

- Recognize the Emotional Toll: Don't underestimate the emotional challenges of pitching - continue self-care practices and self-compassion throughout the process.

- Apply Mindset Shifts Beyond Pitching: The mindset shifts discussed can be applied not only in pitching to brands but also in various aspects of entrepreneurship and personal growth.

- Celebrating Progress and Resilience: Celebrate small victories and recognize the courage and resilience required to pursue entrepreneurial endeavours.

Connect with Brittany Roche

Website | Instagram