Most business owners don’t think about trademarks until it’s too late—but protecting your brand is a big deal! In today’s episode, we’re breaking down the biggest trademark mistakes entrepreneurs make (and how to avoid them). Our guest, Sarah Waldbuesser, is an experienced attorney and the founder of Destination Legal and Twist Law Firm.

She’s sharing the top five trademark mistakes that can cause major legal headaches—like assuming your LLC or domain name gives you automatic trademark rights (spoiler: it doesn’t!). If you want to keep your brand safe and avoid costly surprises, this episode is for you!

MORE ABOUT SARAH WALDBUESSER:

Sarah Waldbuesser, Esq. is a trademark attorney and the founder of TWIST Law and Destination Legal. After several years at a law firm and a few career pivots, she discovered a passion for helping entrepreneurs build and protect their brands. Today, Sarah works with business owners around the world to secure their most valuable asset — their brand — through smart legal strategies that make protection feel approachable and empowering.

A passionate adventurer, traveler, and food and wine enthusiast, Sarah loves connecting with like-minded entrepreneurs and chasing new experiences. When she’s not at her computer, you’ll find her exploring epic destinations, savoring wine with friends, or spending time with her two little ones.

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TIMESTAMPS:

00:05 - Understanding Trademarks: Protecting Your Business

03:30 - Understanding Trademarks: Legal Foundations for Your Business

10:42 - Common Trademark Mistakes: Understanding LLCs and Domains

17:32 - The Importance of Trademarking Your Passion

20:58 - Common Trademark Mistakes Business Owners Make