Leading Saints Podcast

5 Dale Carnegie Principles for LDS Leaders | An Interview With Clive Winn


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Raised in Bakersfield, California, Clive Winn obtained a B.S. degree in law enforcement and a Master of Public Administration degree from B.Y.U. He was employed for many years as an F.B.I. special agent in various locations. As a church leader, he has served in numerous capacities including elders quorum president, bishop, stake president and mission president (Argentina). More recently he was called as a stake patriarch. During the podcast interview, Brother Winn briefly describes his interviews with a member of the Council of the Twelve and a member of the First Presidency prior to being officially called as a mission president. He further describes his joy in seeing how teachable missionaries typically are in receiving counsel from their mission president. As a patriarch (15:34), he has reaffirmed his conviction of the worth of every individual soul in the eyes of a loving Heavenly Father. He asserts that when you get a glimpse into peoples’ eternal possibilities you view them differently. We should all strive harder to treat each other in a way that recognizes the great potential that God sees in each of us.

While employed by the F.B.I. Clive was often called on to train other staff members. He loved seeing the “light come on,” prompting people to change workplace or personal-life behaviors while becoming more enthusiastic and genuinely happy.

The late Dale Carnegie authored world-renowned How to Win Friends and Influence People, plus How to Stop Worrying and Start Living, and other books related to interpersonal success skills. Brother Winn has been officially involved with the Dale Carnegie training program for four years. As a church leader, he periodically witnessed members rejecting callings and local church officers falling short of their potential success and responsibilities to serve. He observed ward councils having to repeat the same discussions about member needs without moving the ball forward. He learned that many of the principles he practiced and taught in his professional life and, more recently, in the Dale Carnegie courses can lead to more productive leadership and happier saints. He discussed five of those 30+ principles in a recent interview, summarized as follows:
1. Don't Criticize, Condemn or Complain
(19:57): If we personally refrain from such tendencies in leading church units, quorums and auxiliaries we’ll treat people with greater dignity and positively affect the overall organizational dynamics. Exhibit confidence and belief in the people you lead so as to help them understand their enormous potential and have greater clarity as to why they should perform at a higher level. The leader must set the tone for a positive culture, recognizing that sometimes other ward leaders under his/her direction are unaware they are expressing negative thoughts. All ward or stake members and leaders will benefit greatly from knowing that their leaders are positive.
2. Give Honest, Sincere Appreciation
(20:32): Leaders often do not take time to consistently do this. Praise needs to be authentic and not for purposes of manipulation. Many people are “down” on themselves and a little reassurance goes a long way in rebuilding their faith and self-confidence. Don’t hesitate to send notes of commendation and gratitude. Look for opportunities to express appreciation from the pulpit to individuals, groups or congregations, including the recognition of small acts of service. Ward youth will greatly benefit from appreciation and positive reinforcement of specific things they have done well.
3. Smile
(31:16): Some people are smile-challenged, especially when nervous or tense.
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