In this solo episode of The Optimal Aging Podcast, host Jay Croft shares five key lessons he’s learned from promoting his new book, Selling Longevity, and appearing on multiple podcasts. These takeaways will help fitness, health, and wellbeing professionals better connect with the over-50 market — a powerful audience with time, resources, and motivation to invest in their health.

You’ll hear why telling stories beats quoting statistics, how to build trust with quick wins, and why aligning every aspect of your business matters. Jay also offers actionable steps you can start implementing today to refine your marketing and improve client engagement.

Whether you’re a gym owner, trainer, or wellness coach, these insights will help you present your business more effectively, sell more persuasively, and serve your clients better.

Timestamps

00:00 – Why small changes can make a big impact
 01:30 – Welcome and book launch update
 03:00 – Lesson 1: Understand the over-50 market
 05:00 – Lesson 2: Lead with stories, not statistics
 07:00 – Lesson 3: Build trust with quick wins
 10:00 – Lesson 4: Master your message so you can improvise
 13:00 – Lesson 5: Align every part of your business
 15:00 – Recap of the 5 takeaways
 15:30 – Where to get Selling Longevity and connect with Jay

Episode Outline

1. Understand the over-50 market

• Replace outdated stereotypes with inspiring, capable, and adventurous portrayals.

2. Lead with stories, not statistics

• Emotional, relatable client success stories create lasting connections.

3. Build trust with quick wins

• Small, visible changes can signal expertise and commitment.

4. Master your message so you can improvise

• Know your material so well you can adapt it to any audience.

5. Align every part of your business

• Ensure your marketing matches the actual client experience.

Resources Mentioned:

• 📘 Selling Longevity – Get the book on Amazon
• 🌐 Prime Fit Content – primefitcontent.com

🎤 Host: Jay Croft
Jay Croft is the founder of Prime Fit Content and author of Selling Longevity, helping fitness and wellness professionals grow their businesses with more people over 50.

🌐 Podcast Website: primefitcontent.com
📱 Instagram: @primefitcontent
💼 LinkedIn: Jay Croft

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