Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.

In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.

You’ll hear how she:

• Met her neighbors and local business owners one by one
• Formed smart partnerships and sponsored a wellness festival
• Attracted clients from a large local employer
• Combines strength training and physical therapy to focus on prevention and lifelong wellness

Shayna’s story is a masterclass in grassroots marketing and community connection. If you’re a fitness or wellness professional looking for authentic ways to grow, this episode is for you.

This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.

Learn more about Shayna: Physiovation, Shayna Gross on Facebook
Subscribe to the show and learn more at: Optimal Aging on Apple

Prime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.

Is Alzheimer’s disease just something we have to wait and worry about as we age? Amy Lang doesn’t think so.

In this episode of The Optimal Aging Podcast, Jay Croft talks with Amy Lang, a brain health coach and former gym owner whose personal experience with Alzheimer’s — both her mother and grandmother were diagnosed — set her on a mission to educate others.

Amy shares how lifestyle factors like exercise, nutrition, stress, sleep, and social connection can dramatically reduce the risk of cognitive decline. If you're a fitness or wellness professional serving clients over 50, you’ll hear why this is a conversation you need to be having — and how you can help lead the way.

This is a hopeful, empowering episode packed with real-life insight and practical takeaways.

 Connect with Amy Lang:

• Website: https://www.moxie-club.com/protect
• Instagram: @habitwhisperer
• Facebook: Amy Lang Coaching

🔗 Learn more at https://primefitcontent.com
📬 Contact: [email protected]
📱 Follow Jay:
Instagram: https://www.instagram.com/primefitcontent
LinkedIn: https://www.linkedin.com/in/croftjay

Thanks for listening!

Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar’s PR Director, Kelsey Knoedler Perri, about how fitness and travel work hand-in-hand to promote healthy aging.
We explore survey data from Road Scholar’s “Age Adventurously” campaign and how fitness pros can use these insights to motivate clients, boost retention, and create content that resonates.

🎯 Great for: gym owners, trainers, wellness professionals

Topics include:

• How travel encourages fitness in older adults
• The social power of group adventures
• Using storytelling and Facebook communities to connect
• Why adventure doesn’t have to mean extreme

💥 Special highlight: Learn more about Age Adventurously Day on June 8th — a movement redefining what it means to age boldly.

🔗 Learn more: https://www.ageadventurously.org
🌐 Road Scholar: https://www.roadscholar.org

Connect with Jay Croft here:
• Instagram:  https://www.instagram.com/primefitcontent
• LinkedIn:  https://www.linkedin.com/in/croftjay/
• Facebook:  https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!

Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health.

You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.

📌 Actionable for: gym owners, studio managers, and fitpros over 40

What you’ll learn:

• What NOT to say to this demographic
• How to create relatable blog, email, and social content
• Why this market has strong BS detectors — and how to earn their trust
• Whether TikTok or email marketing makes more sense for your business

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!

Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, and Lisa Grace Wright — all of whom have built powerful brands and loyal communities by speaking directly to the needs of active agers.

📣 Designed for fitness business owners and marketers

Takeaways:

• How to use member stories for high-converting content
• Community-driven marketing strategies that work
• Tips for using video, Reels, and even AI in your workflow
• Why niche marketing to adults 50+ leads to loyal clients and better revenue

🎤 About the Guests:
• Micah Morgan (MM Fitness & Temple Terrace Training, Tampa) – Known for his member-first approach, live content, and emotional storytelling.
• Jake Trione (Tri Fitness Gym, Houston) – A military veteran focused on care, connection, and creating a truly inclusive space.
• Lisa Grace Wright (Your Personal Best Training Studio, Corpus Christi) – A content and video marketing master who’s leveraging AI, Instagram, and YouTube to dominate her niche.


Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!

Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.

💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn what mistakes to avoid and how to build real engagement without being pushy or spammy.

I also discuss hot trends like brain health, hybrid training, and AI in fitness content creation. If you're a fitness pro or gym owner targeting the older adult community, this episode is your ultimate marketing roadmap.

Topics Covered:
✅ 7 essential content marketing Do’s and Don’ts for fitness over 50
✅ Choosing the right social media platform for the 50+ demographic
✅ Emerging trends: brain health, hybrid training, Ozempic, and AI in content

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for watching!

How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you?

On this week's Optimal Aging, I'm sharing a lesson I've learned about my business, and how I communicate with people I want to be in my audience. 

I started recording my podcast on video and posting the episodes on YouTube, after avoiding it for years. It's expanding my audience and helping me reach new people, including prospective customers.

See, I just didn't want to bother with YouTube because I don't like watching podcasts on YouTube -- so why would anyone else? Just like some of you don't like emails or Facebook, or don't know what to make of ChatGPT. And with new communications channels popping all the time, you need to know where your folks are and reach out to them there. It's about their preferences, not yours.

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!

What do you do after founding a global fitness brand like Club Pilates? For Allison Beardsley, the next move is all about longevity, wellness, and the booming demand from adults over 50.

In this episode of The Optimal Aging Podcast, Allison joins Jay Croft to talk about her new venture — The Red Light Method — a boutique red light therapy franchise focused on healthy aging and recovery. She shares why this technology matters, what gym owners should know about it, and how red light therapy could be the next big thing in wellness services for older clients.

Whether you're a fitness entrepreneur, personal trainer, or looking to expand your service offerings, this episode is packed with insights on innovation, client retention, and what’s next in the fitness business for active agers.

⏱ Timestamps:
00:00 Meet Allison Beardsley, Club Pilates founder
03:20 Why she’s now focused on red light therapy
06:45 What red light does — and what the science says
10:30 The business model: The Red Light Method
13:50 Serving the over-50 market with recovery and wellness
17:00 Where she sees the fitness industry going next
20:10 Advice for gym owners looking to innovate

🔗 Learn more about The Red Light Method: [your link here]
🌐 Prime Fit Content: https://primefitcontent.com
📬 Contact Jay: [email protected]

#fitnessfranchise #redlighttherapy #clubpilates #over50fitness #fitpros #longevitybusiness #wellnessmarketing #redlight #fitover50 #wellnessmarketing #wellbeing 

Connect with Allison Beardsley:

•  On LinkedIn

• Red Light Method Website: www.redlightmethod.com

Connect with Jay Croft:

• Linkedin: https://www.linkedin.com/in/croftjay/

• Prime Fit Content

[email protected]

Still on the fence about sending regular emails? In this conversation with Lara Gallert from Alloy Personal Training, we dig into how simple email newsletters drive engagement, boost retention, and make your fitness brand stand out with older adults.

Plus, Lara shares her own studio’s wins and how we turned one email into serious ROI.

🧠 Best for: gym owners, franchisees, and coaches building community

You’ll learn:

• What kind of emails work best for 50+ clients
• How often to send and what to say
• Real-world results from Alloy’s client communication

Enjoy Lara’s enthusiasm and expertise. And if you need help with your emails, call me!

Topics Covered:
✅ The Power of Newsletters for Client Engagement 
✅ Challenges Faced by Middle-Aged Fitness Clients
✅ Marketing & Communication Strategies for Gym Owners
✅ The Importance of Movement for Longevity

Connect with Larra Gallery:

• Website: https://alloypersonaltraining.com/location/summerfield-nc/

• Facebook: https://www.facebook.com/laragallert

• Linkedin: https://www.linkedin.com/in/lara-gallert-7884ab50/

Connect with Jay Croft:

• Instagram: https://www.instagram.com/primefitcontent

• Linkedin: https://www.linkedin.com/in/croftjay/

• Facebook:  https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!

How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members?

Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a conversation!

Sherman’s the co-founder of Lasso Framework, a marketing and consulting firm for gyms that he started after running his own gym for 13 years in Florida. With the over-50 market in particular, longevity is a keyword, and the marketing copy and images need to reflect who you want.

Anticipate the questions that can derail a sale, and don’t be afraid to lead the prospect to where he or she needs to be.

I enjoyed this conversation with Sherman, and I know you will, too. 

Topics Covered:
✅ Importance of Targeted Messaging and Imagery
✅ Sales Strategies for Gym Owners
✅ The Power of the Pause in Sales 
✅ Retention vs. Acquisition in Gym Memberships

Connect with Sherman Merricks here:
• Website: https://www.lassoframework.com/
• Email: [email protected]
• Facebook: https://www.facebook.com/sherman.merricks/photos
• Instagram: https://www.instagram.com/shermanmerricks5/

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!