As the year winds down and business stress kicks up, it's easy for gym owners and fitness professionals to fall into familiar traps. In this solo episode, Jay Croft of Prime Fit Content breaks down six common pitfalls he sees gym owners make—especially when trying to grow with more clients over 50.

From cutting communication when money’s tight to relying too heavily on social media, Jay offers actionable advice rooted in real-world conversations and personal experience. If you’re trying to reach and retain older clients, this episode is packed with wisdom to help you stay the course and grow smarter—not just harder.

What You’ll Learn:

• Why cutting marketing during slow months is a major mistake
• How often you should email your list (and why two emails a week is just right)
• The role of consistent storytelling—including from outside your gym
• Why social media is not your best marketing asset
• What over-promoting discounts can really cost you
• Why AI can’t replace authentic, human communication

Timestamps:
00:00 – Intro: Why pitfalls creep in during stressful times
01:45 – Pitfall #1: Cutting communication when money's tight
04:00 – Pitfall #2: Thinking two emails a week is too much
06:30 – Pitfall #3: Avoiding stories from outside your business
08:45 – Pitfall #4: Relying mainly on social media
10:20 – Pitfall #5: Overloading emails with promotions
12:30 – Pitfall #6: Believing AI can replace human connection
15:15 – Recap of all 6 pitfalls
16:00 – Final thoughts and encouragement

🎤 Host: Jay Croft
Jay is the founder of Prime Fit Content, the only content marketing service specifically built to help fitness professionals grow their businesses by serving people over 50.

🌐 Website: https://primefitcontent.com

📬 Email: [email protected]

📱 Instagram: https://www.instagram.com/primefitcontent

🔗 LinkedIn: https://www.linkedin.com/in/croftjay

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