The Floral CEO

5 Mistakes Florists Make in Large Installations (and How to Avoid Them)


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Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.

💡 Key Takeaways from This Episode:

  1. Underestimating Prep and Labor
    Learn how detailed planning, realistic timelines, and proper preparation can save you from stress and elevate your installations.
  2. Using the Wrong Mechanics
    Discover why choosing the right mechanics ensures your designs are safe, sturdy, and stunning every time.
  3. Overlooking Venue Requirements
    Avoid the pitfalls of strict venue policies by knowing what questions to ask and preparing accordingly.
  4. Choosing the Wrong Flowers
    Strike the perfect balance between beauty and practicality by selecting flowers that thrive in installations.
  5. Underpricing Your Work
    Understand how to accurately price installations by accounting for materials, labor, and the complexity of your designs.

🌟 Level Up Your Installation Skills
Ready to take your floral installations to the next level? Join my Installation Rockstar Workshop in Minneapolis, Minnesota! This hands-on, immersive experience will teach you:

  • The best mechanics for foam-free and sustainable designs.
  • How to confidently price and execute stunning installations.
  • Techniques for building a portfolio that attracts high-end clients.

🎨 This session’s theme? Citrus Sensation—inspired by the Pantone Color of the Year! Spots are limited to 15 attendees, so don’t wait to secure your place.

🔗 Learn more and register at TheFloralHustle.com/Rockstar

🌺 Why Listen to This Episode?
If you’ve ever struggled with floral installations or felt uncertain about pricing, logistics, or mechanics, this episode is for you. Get insider tips and real-world advice from someone who has done over 400 installations—and is ready to help you avoid costly mistakes.

Timestamps:
[00:00] Introduction: The changing world of floral design
[01:37] Mistake #1: Underestimating prep work and labor
[03:17] Mistake #2: Using the wrong mechanics
[06:03] Mistake #3: Overlooking venue requirements
[09:17] Mistake #4: Choosing the wrong flowers
[10:56] Mistake #5: Underpricing your work
[15:46] Bonus Tip: The importance of practice and hands-on experience

🎙 Connect With Us:
Follow The Floral Hustle Podcast for more insights on building a thriving floral business, mastering installations, and growing your revenue.

🌸 Stay Inspired:
Subscribe to the podcast, leave a review, and share this episode with your flower-loving friends!

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The Floral CEOBy Jeni Becht

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