Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m breaking down the five most common mistakes florists make when trying to hit that first $100K milestone — and how to avoid them.

Whether you’re a wedding florist, a studio florist, or a shop owner, these tips will help you simplify your business, increase profitability, and stop feeling overwhelmed.

Here’s what we cover in this episode:

1. Trying to Do Everything Yourself
   Why solopreneurs get stuck, how to create space in your business, and what to outsource first to prevent burnout.
2. Underpricing Your Work
   How to price using a simple framework, stop discounting just to “get the job,” and ensure you actually make a profit on every event.
3. Not Having a Marketing Plan
   Why relying on word-of-mouth isn’t enough and how to create simple, repeatable marketing actions that keep your calendar full.
4. Skipping Systems and Processes
   The three systems that took me to $100K and how you can streamline your proposals, ordering, and client communication.
5. Treating Your Business Like a Side Hustle
   How to step into the CEO role, set priorities, and take a 10,000-foot view of your business to break through income ceilings.

If you’re ready to stop spinning your wheels, make more money, and finally grow your floral business, this episode is your roadmap.

Call to Action:
Ready to put these strategies into action? In October inside The Floral CEO Mastermind, we’re focusing on building your email playbook — the exact templates I use to book more weddings, communicate with planners, and save hours every week. You also get my contract templates, proposal templates, and over 80+ videos of business coaching and design education — plus live group and 1:1 coaching with me.

Join us today at http://FloralCEO.com/mastermind and let’s grow your business together.