Today's episode is about the mistakes that people make when they're defining their ideal customer avatar.

Now, you've probably done some work on your ideal customer before - but in this episode, I'm going to go into the stuff that you maybe haven't thought about.

Everybody is really hard to market and really expensive to market to.

Think about your goals - how many customers would you need, really, to achieve that goal?

This week we are going to identify some of those mistakes that I see people make time and time again, and we go into how you can actually avoid those mistakes yourself.

I hope you enjoy the episode.

Links mentioned in the show:

"When you try to be everything to everyone, you accomplish being nothing to anyone." — Bonnie Gillespie

Megan's Instagram - https://www.instagram.com/meganwinter/