To download the playbook that goes alongside this episode click here: https://www.lumemarketing.com/mistakes

In this episode, I take you through the first 5 mistakes small business owners make with their meta ads - and what to do instead. 

I’ve audited hundreds of meta ad accounts and I’ve seen the same mistakes being made with Facebook and Instagram ads again and again, so I’m recording this episode to lift the hood on these mistakes so you can steer clear.

This is part one of a two-part series so be sure to come back and listen next week to discover the other 5 mistakes small business owners make when running meta ads. 

Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download

Learn how to run your own ads like a pro: Apply to learn from me

Let us take the wheel and run your ads for you: Done-for-you Meta Ads 

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

If your Facebook ads aren’t making you money, they’re costing you. And I’m not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit.

I’ve worked with dozens of eCommerce brands inside The ROAS Lab, and every time I see a struggling ad account, it comes down to the same thing: lack of strategy.

Want profitable Facebook ads? You need a solid framework.

Struggling to make your Facebook ads profitable? In this episode, I share the exact 4-rule framework I use to run high-performing Meta ads that drive real eCommerce growth.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust.

Together, they dive deep into how eCommerce brands—especially those with purpose at their core—can build, nurture, and sustain trust with their customers in a saturated and often unethical marketplace.

From the environmental and human cost of fast fashion to the transformational power of purpose-led storytelling, Claire offers real-world insights and strategies that any values-driven business can implement right away. This conversation is both inspiring and practical, filled with empathy, truth-telling, and actionable takeaways.

By listening to this episode, eCommerce entrepreneurs will learn how to build trust in meaningful and authentic ways that turn customers into loyal advocates. You’ll discover how trust impacts the success of your Meta ads, why slow and purpose-led brands have a unique opportunity to stand out, and exactly what you can do—starting today—to connect with your customers on a deeper level. Whether you sell fashion or tea, this episode will help you transmute connection into conversion.

• Learn how to run your own ads like a pro: The ROAS Lab

  Let us take the wheel and run your ads for you: Done-for-you Meta Ads

  Unsure which option is right for you: Take the quiz

  Megan Winter on Instagram: @meganwinter

  Lume Marketing on Instagram: @lumemarketing

• The Fashion Advocate: www.thefashionadvocate.com

• Claire Goldsworthy: @thefashionadvocate

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering.

In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did.

Together, we’ll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you.

This episode is packed with insights on how to communicate the true value of your products and make your online store more successful. 

I hope you enjoy the episode. 

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it.

In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales. 

This episode can help you analyze your own marketing and see if you are making these mistakes.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition.

Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages.

This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this!

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today’s episode I am going to breakdown the casestudy and share with you how you can sell more on your online store using meta ads - with great creative. 

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

Inside Small Business article: ​​here

Temu spent $2bn on Meta in 2023. That’s really fricking depressing. But there’s an opportunity here. While you can’t compete with them on price or advertising budget you can compete with them - and smash them out of the water - on other things. 

Things that consumers are telling you they want. And I have the research and stats to back it up. 

In today’s episode learn what your consumers are telling you they want, and how can you position yourself as the solution to their problem.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

Research references can be found here. 

Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly. 

I’ve audited countless ad accounts and I’ve seen a lot of wasted ad spend, unfortunately. Business owners who trusted meta with their money, only to learn that meta actually doesn’t actually care. They will take your money regardless of the result you are getting. 

So in today’s episode I go through 6 steps to stop wasting money on meta ads.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing

Meta ads can suck. They can suck your bank account, time, energy, and motivation. But... when you know how to make them work, they can be the key to your business growth.

The first - and most important - step is to know what success metrics to measure to see if your ads are doing their job. And what benchmarks to aim for. 

In today's episode I go over the success metric to measure, including what is a "good" benchmark to aim for. 

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing