In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition.

Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages.

This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this!

I hope you enjoy the episode.

Links mentioned in the show:

Megan's Instagram - https://www.instagram.com/meganwinter/

As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it.

In today's episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales.

This episode can help you analyze your own marketing and see if you are making these mistakes.

I hope you enjoy the episode.

Megan's Instagram - https://www.instagram.com/meganwinter/

One of the things that I see a lot is that owners of online stores want to hide behind their brand, they don't want to show their face. I've seen some business owners actually hire someone else to be the face of the brand, and not only is this really costly, but it's actually inauthentic.

As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. People buy from people they know, like, and trust. When businesses are authentic, they connect with their customers on a deeper level and build trust and loyalty.

In today's episode, I'll talk about one of the most important aspects of authenticity and why people want to see you. I'm going to share a few things you can do to be more visible as an online store owner.

I hope you enjoy the episode.

Links mentioned in the show:

Megan's Instagram - https://www.instagram.com/meganwinter/

Today I talk about something that I have spoken a little bit about before, and that is AI (artificial intelligence). However, I'm also going to talk about something that AI cannot replace, and that is authenticity,

As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. In recent years, there's been a lot of talk about how artificial intelligence (AI) is going to replace humans in many different fields, including marketing. However, I believe that AI can't replace authenticity. In fact, I believe that humans have inbuilt authenticity detectors that can spot a fake from a mile away.

In today's episode, I'm going to share with you a few tips on how to create marketing that connects with your customers on a deeper level.

I hope you enjoy the episode.

Links mentioned in the show:

Trust Matters: 10 Ways to Build Trust and Boost Sales - https://meganwinter.com.au/podcast/episode-18-trust-matters-10-ways-to-build-trust-and-boost-sales/

Megan's Instagram - https://www.instagram.com/meganwinter/

As an eCommerce marketing coach and holistic marketing strategist, I've seen a lot of online store owners face the challenge of having their products copied. It can be frustrating and disheartening to see someone else profiting from all your hard work.

In today's episode, I'm going to share a few things you can do if someone copies your product and what to do just with competition in your category in general. I discuss how you can deal with that, how you can rise above it, and how you can continue to really just become the leader in your category that I know you can be.

If you're dealing with this scenario, if you have a product that is amazing and one that potentially people could copy, this episode is a must-listen for you.

I hope you enjoy the episode.

Links mentioned in the show:

Megan's Instagram - https://www.instagram.com/meganwinter/

In today's episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use this to really step into that "business-owner energy" so that you can own your marketing and really know what's working.

As an eCommerce marketing coach and holistic marketing strategist, one of the things that I always look at is attribution. Attribution is the process of determining which marketing channels are responsible for driving conversions.

By understanding the holistic ecosystem of the attribution model, you can get a more accurate picture of which channels are actually driving conversions.

I hope you enjoy the episode.

Links mentioned in the show:

Google or Facebook Ads, or Both? The difference between search and discovery marketing channels - https://meganwinter.com.au/podcast/episode-35-google-or-facebook-ads-or-both-the-difference-between-search-and-discovery-marketing-channels/

Megan's Instagram - https://www.instagram.com/meganwinter/

One of the questions that I get asked all the time is, "Should I start with Facebook ads?" or "Should I start with Google ads?" or" Do I have to start with both?" And the answer is, it depends on where your customers are at in their buying journey.

When it comes to marketing channels, there are two main channels that businesses can use to reach their target audience, our customers, and that is — search and discovery.

In today's episode, I'm going to explain to you the difference between search, which is Google, and discovery, which is Facebook ads and other channels so that you can truly understand how to use this in your business and work out which one aligns best for you right now.

I hope you enjoy the episode.

Links mentioned in the show:

Megan's Instagram - https://www.instagram.com/meganwinter/

A lot of people know me as an eCommerce marketing coach, a growth expert, or even a Facebook ads expert. But what I actually am, is a holistic marketing strategist. So I look at the big picture and I'm always looking for ways to improve the entire ecosystem of your marketing, as well as each individual element.

One of the things I've learned is that brick-and-mortar stores can actually teach us a lot about online marketing.

In today's episode, I'm going to talk about how you can sell more on your online store by implementing some basic tactics and tools, but I'm going to explain them to you through the lens of a brick-and-mortar store.

I trust you'll find these insights both intriguing and valuable as we talk about the synergy between offline and online marketing strategies.

I hope you enjoy the episode.

Links mentioned in the show:

Megan's Instagram - https://www.instagram.com/meganwinter/

As a holistic marketing strategist, I see a lot of brands especially online store owners make the same mistake: they keep investing in marketing strategies that don't work for them. They're afraid to give up on something they've already invested time and money into, even though it's clear that it's not producing results.

This is known as the sunk cost fallacy. The sunk cost fallacy is the idea that we're more likely to continue investing in something simply because we've already invested in it, even if it's not a good investment.

In marketing, this can lead to a lot of wasted money. You might keep running ads that aren't converting. You might also keep working with a marketing agency that's not delivering results… because you've already invested so much in that direction.

If you find yourself in this situation or know someone who is, this is a must-listen for you.

I hope you enjoy the episode. Let's dive in!

Links mentioned in the show:

Megan's Instagram - https://www.instagram.com/meganwinter/

I've been in the marketing game for well over a decade now, and I've seen the landscape change dramatically. In the early days, it was all about traditional marketing channels like print, TV, and radio. Then along came online marketing channels like Google, Facebook, and Instagram ads. And, it's only going to continue to evolve.

But one thing that hasn't changed is the secret to successful marketing: knowing how to play the game - to win.

The brands who absolutely crush it are the ones who know how to play the game, and they play to win. They understand the rules at the time, and they use the tools to sell more on their online store. They are not ahead of their time, they are not behind the times, and they play within the rules of that time.

In today's episode, I look at Facebook Ads and how the rules of the game have changed. Facebook has been a major player in the marketing world for over a decade.

I hope you enjoy the episode.

Links mentioned in the show:

The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want - https://meganwinter.com.au/podcast/episode-29-the-number-one-thing-people-care-about-how-to-sell-more-by-focusing-on-what-your-customers-want/

Megan's Instagram - https://www.instagram.com/meganwinter/