In today’s episode, we explore the concept of "Doing the Impossible" and how you can achieve seemingly unreachable goals.

Let me ask you… what are you working on that is currently “impossible”?  

By listening to this episode, you will learn how to embrace uncertainty and turn your dreams into reality, even if they seem out of reach.

I’ll discuss a tangible trick that can aid you in accomplishing objectives without any existing evidence, helping you push the boundaries of what you believe is possible.

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Mastermind Waitlist - https://meganwinter.com.au/mastermind

In today’s episode, we are going to talk about what you can do to make sure that your online store is thriving in this economic climate.

If you’re in a “The economy is on fire” mentality, it’s easy to go into a doom spiral and really start to believe that and eventually get stuck in that.

Think about — how can my product or service be something that people prioritize?  

This week, I’ll share some valuable insights and practical tips to navigate the current economic climate.

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Mastermind Waitlist - https://meganwinter.com.au/mastermind

If you've ever run a sale or promotion that didn't go as well as you hoped, there are usually a few reasons why. In today's episode, I discuss the anatomy of a successful campaign. We deep dive into what a campaign actually is (hint: it's not always a sale) and all of the moving parts involved. 

By listening to this episode you will learn how you can make sure your campaigns get the best results possible. 

I hope you enjoy the episode. 

Links mentioned in the show:

My  Instagram - https://www.instagram.com/meganwinter/ 

5 Mistakes to Avoid When Defining Your Ideal Customer Avatar - https://meganwinter.com.au/podcast/episode-14-5-mistakes-to-avoid-when-defining-your-ideal-customer-avatar/

How to see if your Facebook ads are really working - https://meganwinter.com.au/podcast/episode-04-how-to-see-if-your-facebook-ads-are-really-working/

Free Download: Facebook Ads Metrics - https://meganwinter.com.au/free-download-facebook-ads-metrics/

In today's digital age, social media has become an essential part of every eCommerce brand's marketing strategy. 

With millions of active users, social media provides an excellent opportunity for online stores to reach their target audience and drive sales. 

When it comes to social media marketing, brands have two main pathways: organic social and paid ads.

In today’s episode, I explain the difference between organic and paid social media, I go into 10 differences between organic and paid social media, the pros and cons of both organic social media marketing and paid ads, and how to work out which strategy is best for your brand right now.

In the world of eCommerce, advertising is crucial to drive sales and revenue. With so much competition in the online marketplace, it’s important to have a strong and effective ad campaign that stands out from the crowd.  To achieve success in eCommerce advertising, it’s crucial to get the balance right between human input and AI.

If you’ve used Facebook ads, you’re already using AI. In eCommerce, AI can be used to automate and enhance various aspects of an online business.

By listening to this episode, you will learn what AI is, how Facebook ads use AI, and why Facebook Ads require a delicate balance between human input and AI to be successful.

I hope you enjoy the episode. 

Links mentioned in the show: 

Harnessing the Power of AI for Your eCommerce Success https://meganwinter.com.au/podcast/episode-17-harnessing-the-power-of-ai-for-your-ecommerce-success/

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

The sales funnel is a marketing concept that describes the journey a potential customer takes towards making a purchase. The funnel represents the various stages of the customer journey, with the widest part at the top, where the most potential customers are, and the narrowest part at the bottom, where the fewest customers are, but those who have made a purchase.

It’s called a "funnel" because it reflects the shape of the journey that potential customers take towards making a purchase. 

Each stage of the funnel requires a different marketing approach.

In this episode I’m going to deep dive into what it is, why you need to understand it and how to leverage this powerful concept to sell more on your online store.

My Instagram:  https://www.instagram.com/meganwinter/

Facebook advertising has become an essential part of many businesses' marketing strategies. With over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to reach a large and diverse audience. However, managing Facebook ads can be a time-consuming and complex process, and many businesses struggle to decide whether to use an agency to run their ads or do it in-house.

Deciding whether to use an agency to run your Facebook ads or doing it in-house depends on several factors such as your budget, level of expertise, and time availability. 

In this episode I’m going to break down the pros and cons of using an agency vs doing it inhouse.

Here’s a link to my Facebook Ads agency if you feel like outsourcing your Facebook ads to an agency is the right choice for you: https://lumemarketing.com/. We help online store owners skyrocket their sales using profitable, predictable & proven Facebook Ads.

In today’s episode we’re talking about trust - why it’s important and how we can build it in our online stores. 

Trust involves a willingness to be vulnerable and to rely on the other person to act in our best interest. In the context of ecommerce, trust is crucial because customers are often required to share personal and financial information with businesses they have never met in person. 

Trust is essential in any business, but it is particularly important for ecommerce businesses. When customers buy from an ecommerce store, they are essentially taking a leap of faith… they are trusting your product is as good as you say it is, they are trusting that it will arrive in a timely manner, they are entrusting their personal information, such as their name, address, and credit card details, to a virtual entity. 

Customers are more likely to buy from a brand they trust so let’s deep dive into 10 ways to build trust today.

In this episode, I dive into AI (Artificial Intelligence) 

By listening to this episode, you will learn what Ai is, how AI can be used to automate and enhance various aspects of an eCommerce business, including customer service, product recommendations, inventory management, fraud detection, marketing, and advertising. You will also learn practical ways to use AI in your eCommerce business, such as using it to define messaging, overcome writer's block, or create content, and how to use tools to identify what people are searching for related to your product. 

I also talk about the importance of human guidance and ongoing monitoring in using AI-powered marketing tools and how to use them with consideration and caution to ensure that they align with your brand's goals and values.

By harnessing the power of AI, eCommerce entrepreneurs can enhance the customer experience, increase efficiency, and boost revenue… and profit. Let’s learn how!

My Instagram:  https://www.instagram.com/meganwinter/ 

In today’s episode, I’m going to take you behind the scenes and give you an update on my own eCommerce store, dot on a sock. I share with you what we’re doing well, what we are not doing well, and how we sold out of stock within months.

Previous podcast episodes I mentioned:

5 Mistakes to Avoid When Defining Your Ideal Customer Avatar 

The Art & Science of Magnetic Messaging

6 step formula to successful FB ads - part 1

6 step formula to successful FB ads - part 2

6 step formula to successful FB ads - part 3

6 step formula to successful FB ads - part 4

6 step formula to successful FB ads - part 5

6 step formula to successful FB ads - part 6

My Instagram:  https://www.instagram.com/meganwinter/