As eCommerce marketers and communicators, our goal is to capture our audience's attention and keep them engaged with our message. But with so much noise and clutter in today's digital landscape, how can we make our message stand out?

In this episode, we're going to explore the concept of magnetic messaging, and how it can help you attract and engage your audience.

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Today’s episode is about the mistakes that people make when they're defining their ideal customer avatar.

Now, you’ve probably done some work on your ideal customer before - but in this episode, I’m going to go into the stuff that you maybe haven’t thought about. 

Everybody is really hard to market and really expensive to market to. 

Think about your goals - how many customers would you need, really, to achieve that goal?  

This week we are going to identify some of those mistakes that I see people make time and time again, and we go into how you can actually avoid those mistakes yourself.

I hope you enjoy the episode. 

Links mentioned in the show: 

“When you try to be everything to everyone, you accomplish being nothing to anyone.” — Bonnie Gillespie

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Today’s episode is the final episode of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. 

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads. 

Each week I will be going into each step in depth so you can really understand each step. 

This week we deep dive into step 6 - how we optimise your Facebook Ads to get the best results possible for your online store. 

I hope you enjoy the episode. 

Links mentioned in the show: 

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Today’s episode is part 5 of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. 

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads. 

Each week I will be going into each step in depth so you can really understand each step. 

This week we deep dive into step 5 - how we test, measure and analyse the results of your Facebook Ads for your online store. 

I hope you enjoy the episode. 

Links mentioned in the show: 

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Today’s episode is part 4 of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. 

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads. 

Each week I will be going into each step in depth so you can really understand each step. 

This week we deep dive into step 4 - how to set up winning Facebook Ads for your online store. 

I hope you enjoy the episode. 

Links mentioned in the show: 

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Today’s episode is part 3 of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. 

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads. 

Each week I will be going into each step in depth so you can really understand each step. 

This week we deep dive into step 3 - how to write winning Facebook Ads for your online store. 

I hope you enjoy the episode. 

Links mentioned in the show: 

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Today’s episode is part 2 of my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. 

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads. 

Each week I will be going into each step in depth so you can really understand each step. 

This week we deep dive into step 2 - how to create a successful Facebook Ads strategy. 

I hope you enjoy the episode. 

Links mentioned in the show: 

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

In today’s episode I introduce my 6 part podcast series called “The 6 Step Formula to Successful FB Ads”. This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you’re thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads. 

Each week I will be going into each step in depth so you can really understand each step. 

This week I go over the 6 steps and deep dive into step 1. 

I hope you enjoy the episode. 

Links mentioned in the show: 

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

In today’s episode, we talk to Amy Bett, who’s the founder of Lady Without Limits. Amy is a business strategist who teaches business owners like you and me how to manage our money, master our mindset and scale our businesses online. This episode is full of amazing profit, finance, and cash flow advice so if you have an online store and you feel like you’re winging it, this is the PERFECT episode to listen to to get a handle on your money, your cash flow, and your profit.

You can get my Free Download Amy mentioned here: Facebook Ad Success Metrics & Benchmarks

Visit Amy’s Instagram here: @ladywithoutlimits

Learn the system with Amy's FREE masterclass: How to Get Your Business Cash Flow Under Control

Project your revenue with Amy's success bundle: FREE "3M" Success Bundle

Listen to Amy's Podcast: Lady Without Limits

As an online store owner, you ARE a persuader. You are persuading people to make decisions every day. 

You are persuading your customers to buy your product or service, or not. 

You are persuading them that they should be a loyal repeat purchaser, or that they should leave you. 

Whether you are intentionally persuading people or not, the fact is that you’re doing it every single minute of every single day, and it is reflected in the decisions and actions your customers make. 

• If you’re providing excellent customer service you’re persuading people to be a loyal customer.
• If you’re providing terrible customer service you’re persuading them to take their business elsewhere. 
• If you have an engaging online Facebook ads strategy in place you are persuading people to give you their details.  
• If you are being totally silent online you are persuading people to ignore and overlook you. 

People’s decisions are influenced by a myriad of factors. Clever marketers have a toolkit of tactics they use to persuade people to make a desired decision or take a desired action. 

You may have come across these techniques yourself and once you become aware of them you will never look at TV ads or billboards the same way again. These tactics are not limited to billboards or TV ads however, you can adopt these tactics into your own eCommerce marketing. 

Let’s dive in.