Meta Ads: Under the Hood

The sales funnel is a marketing concept that describes the journey a potential customer takes towards making a purchase. The funnel represents the various stages of the customer journey, with the widest part at the top, where the most potential customers are, and the narrowest part at the bottom, where the fewest customers are, but those who have made a purchase.

It's called a "funnel" because it reflects the shape of the journey that potential customers take towards making a purchase.

Each stage of the funnel requires a different marketing approach.

In this episode I'm going to deep dive into what it is, why you need to understand it and how to leverage this powerful concept to sell more on your online store.

My Instagram: https://www.instagram.com/meganwinter/

Facebook advertising has become an essential part of many businesses' marketing strategies. With over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to reach a large and diverse audience. However, managing Facebook ads can be a time-consuming and complex process, and many businesses struggle to decide whether to use an agency to run their ads or do it in-house.

Deciding whether to use an agency to run your Facebook ads or doing it in-house depends on several factors such as your budget, level of expertise, and time availability.

In this episode I'm going to break down the pros and cons of using an agency vs doing it inhouse.

Here's a link to my Facebook Ads agency if you feel like outsourcing your Facebook ads to an agency is the right choice for you: https://lumemarketing.com/. We help online store owners skyrocket their sales using profitable, predictable & proven Facebook Ads.

In today's episode we're talking about trust - why it's important and how we can build it in our online stores.

Trust involves a willingness to be vulnerable and to rely on the other person to act in our best interest. In the context of ecommerce, trust is crucial because customers are often required to share personal and financial information with businesses they have never met in person.

Trust is essential in any business, but it is particularly important for ecommerce businesses. When customers buy from an ecommerce store, they are essentially taking a leap of faith… they are trusting your product is as good as you say it is, they are trusting that it will arrive in a timely manner, they are entrusting their personal information, such as their name, address, and credit card details, to a virtual entity.

Customers are more likely to buy from a brand they trust so let's deep dive into 10 ways to build trust today.

In this episode, I dive into AI (Artificial Intelligence)

By listening to this episode, you will learn what Ai is, how AI can be used to automate and enhance various aspects of an eCommerce business, including customer service, product recommendations, inventory management, fraud detection, marketing, and advertising. You will also learn practical ways to use AI in your eCommerce business, such as using it to define messaging, overcome writer's block, or create content, and how to use tools to identify what people are searching for related to your product.

I also talk about the importance of human guidance and ongoing monitoring in using AI-powered marketing tools and how to use them with consideration and caution to ensure that they align with your brand's goals and values.

By harnessing the power of AI, eCommerce entrepreneurs can enhance the customer experience, increase efficiency, and boost revenue… and profit. Let's learn how!

My Instagram: https://www.instagram.com/meganwinter/

In today's episode, I'm going to take you behind the scenes and give you an update on my own eCommerce store, dot on a sock. I share with you what we're doing well, what we are not doing well, and how we sold out of stock within months.

Previous podcast episodes I mentioned:

5 Mistakes to Avoid When Defining Your Ideal Customer Avatar

The Art & Science of Magnetic Messaging

6 step formula to successful FB ads - part 1

6 step formula to successful FB ads - part 2

6 step formula to successful FB ads - part 3

6 step formula to successful FB ads - part 4

6 step formula to successful FB ads - part 5

6 step formula to successful FB ads - part 6

My Instagram: https://www.instagram.com/meganwinter/

As eCommerce marketers and communicators, our goal is to capture our audience's attention and keep them engaged with our message. But with so much noise and clutter in today's digital landscape, how can we make our message stand out?

In this episode, we're going to explore the concept of magnetic messaging, and how it can help you attract and engage your audience.

I hope you enjoy the episode.

Links mentioned in the show:

Megan's Instagram - https://www.instagram.com/meganwinter/

Today's episode is about the mistakes that people make when they're defining their ideal customer avatar.

Now, you've probably done some work on your ideal customer before - but in this episode, I'm going to go into the stuff that you maybe haven't thought about.

Everybody is really hard to market and really expensive to market to.

Think about your goals - how many customers would you need, really, to achieve that goal?

This week we are going to identify some of those mistakes that I see people make time and time again, and we go into how you can actually avoid those mistakes yourself.

I hope you enjoy the episode.

Links mentioned in the show:

"When you try to be everything to everyone, you accomplish being nothing to anyone." — Bonnie Gillespie

Megan's Instagram - https://www.instagram.com/meganwinter/

Today's episode is the final episode of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads.

Each week I will be going into each step in depth so you can really understand each step.

This week we deep dive into step 6 - how we optimise your Facebook Ads to get the best results possible for your online store.

I hope you enjoy the episode.

Links mentioned in the show:

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan's Instagram - https://www.instagram.com/meganwinter/

Today's episode is part 5 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads.

Each week I will be going into each step in depth so you can really understand each step.

This week we deep dive into step 5 - how we test, measure and analyse the results of your Facebook Ads for your online store.

I hope you enjoy the episode.

Links mentioned in the show:

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan's Instagram - https://www.instagram.com/meganwinter/

Today's episode is part 4 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads.

Each week I will be going into each step in depth so you can really understand each step.

This week we deep dive into step 4 - how to set up winning Facebook Ads for your online store.

I hope you enjoy the episode.

Links mentioned in the show:

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan's Instagram - https://www.instagram.com/meganwinter/