The sales funnel is a marketing concept that describes the journey a potential customer takes towards making a purchase. The funnel represents the various stages of the customer journey, with the widest part at the top, where the most potential customers are, and the narrowest part at the bottom, where the fewest customers are, but those who have made a purchase.

It's called a "funnel" because it reflects the shape of the journey that potential customers take towards making a purchase.

Each stage of the funnel requires a different marketing approach.

In this episode I'm going to deep dive into what it is, why you need to understand it and how to leverage this powerful concept to sell more on your online store.

My Instagram: https://www.instagram.com/meganwinter/