Meta Ads: Under the Hood

Today's episode is part 3 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads.

Each week I will be going into each step in depth so you can really understand each step.

This week we deep dive into step 3 - how to write winning Facebook Ads for your online store.

I hope you enjoy the episode.

Links mentioned in the show:

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan's Instagram - https://www.instagram.com/meganwinter/

Today's episode is part 2 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".

This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads.

Each week I will be going into each step in depth so you can really understand each step.

This week we deep dive into step 2 - how to create a successful Facebook Ads strategy.

I hope you enjoy the episode.

Links mentioned in the show:

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan's Instagram - https://www.instagram.com/meganwinter/

In today's episode I introduce my 6 part podcast series called "The 6 Step Formula to Successful FB Ads". This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themselves than actually delivering results for you via FB ads.

Each week I will be going into each step in depth so you can really understand each step.

This week I go over the 6 steps and deep dive into step 1.

I hope you enjoy the episode.

Links mentioned in the show:

Free Download - Facebook Ad Success Metrics & Benchmarks

Megan's Instagram - https://www.instagram.com/meganwinter/

In today's episode, we talk to Amy Bett, who's the founder of Lady Without Limits. Amy is a business strategist who teaches business owners like you and me how to manage our money, master our mindset and scale our businesses online. This episode is full of amazing profit, finance, and cash flow advice so if you have an online store and you feel like you're winging it, this is the PERFECT episode to listen to to get a handle on your money, your cash flow, and your profit.

You can get my Free Download Amy mentioned here: Facebook Ad Success Metrics & Benchmarks

Visit Amy's Instagram here: @ladywithoutlimits

Learn the system with Amy's FREE masterclass: How to Get Your Business Cash Flow Under Control

Project your revenue with Amy's success bundle: FREE "3M" Success Bundle

Listen to Amy's Podcast: Lady Without Limits

As an online store owner, you ARE a persuader. You are persuading people to make decisions every day.

You are persuading your customers to buy your product or service, or not.

You are persuading them that they should be a loyal repeat purchaser, or that they should leave you.

Whether you are intentionally persuading people or not, the fact is that you're doing it every single minute of every single day, and it is reflected in the decisions and actions your customers make.

• If you're providing excellent customer service you're persuading people to be a loyal customer.
• If you're providing terrible customer service you're persuading them to take their business elsewhere.
• If you have an engaging online Facebook ads strategy in place you are persuading people to give you their details.
• If you are being totally silent online you are persuading people to ignore and overlook you.

People's decisions are influenced by a myriad of factors. Clever marketers have a toolkit of tactics they use to persuade people to make a desired decision or take a desired action.

You may have come across these techniques yourself and once you become aware of them you will never look at TV ads or billboards the same way again. These tactics are not limited to billboards or TV ads however, you can adopt these tactics into your own eCommerce marketing.

Let's dive in.

In today's episode I'm going to talk about a strategy we use in the agency that generates staggering results. On average, our clients generated 13.5x ROAS (return on ad spend) with some generating as high as 18x trackable ROAS.

This is combining Facebook Lead Ads, our Facebook Ad Funnel and Email Marketing and using Facebook Ads to collect email addresses.

Email addresses are so important because…

• Facebook can go down
• Your Facebook and Instagram can be deleted
• Your ad account can be banned
• You could be banned

We have no control over facebook at all - they are a company with little to no transparency on how they operate, and if you do get your account banned, it is a mission to get it back!

So why is a Facebook Ads agency talking about email marketing…

Facebook Ads alone won't save your business. In fact, at Lume Marketing we won't run Facebook Ads for clients unless they have a website that converts, great organic content, solid email marketing automations, and regular email broadcasts going out.

We help our clients put these successful ingredients in place BEFORE we touch Facebook Ads. We approach Facebook Ads as one piece of the holistic marketing ecosystem.

• Email
• Organic
• Word of mouth
• PR and media
• Paid media
• Collaborators and influencers

Facebook Ads can be just really powerful in driving traffic to your website. And it's no secret that email marketing is a super powerful tool for eCommerce stores.

Combined, Facebook Ads and Email Marketing, are a force to be reckoned with.

I want to share with you a particularly successful strategy that we have been using across the board for our eCommerce marketing clients.

This strategy delivers results. Big results. On average our clients generated 13.5x ROAS (return on ad spend) with some generating as high as 18x ROAS.

This strategy uses Facebook Lead Ads, our Facebook Ads funnel, and Email Marketing. When using Facebook Ads and Email Marketing together, we saw really great results.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Goodkind Media (previously Lume Marketing) on Instagram: @goodkindmedia

In today's episode, I'm going to talk about the metrics to measure to see if your Facebook Ads are actually successful and what benchmarks to aim for.

In our agency, we help our brands grow using Facebook and Instagram Ads and we have had to change a lot around what we're measuring, what we're looking at, and how to see if Facebook Ads are actually working, because thanks to iOS 14 and Apple's tracking transparency updates, the things that we used to be able to see, we just can't see anymore. This is why we have had to change how we look at these Facebook Ads and see if they're actually doing their job properly.

So I'm going to go through the exact metrics that we measure within our agency so that we can report back to our clients if Facebook Ads are doing its job or not and what our actual benchmarks are.

Download our resource here: https://meganwinter.com.au/

In today's episode, we're going to talk about how to recession-proof your business. The reason why I wanted to do this episode is because I went to a conference a couple of weeks ago and almost everyone was talking about this upcoming recession and was freaking out about it. So I thought I should do an episode about what I think of recession, what you can do to prepare, and my tips on how to deal with it.

In our agency each month, we deep-dive into the trends that are happening across the board with our clients and also in eCommerce to see what's up, what's down, how our clients individually compare to our clients collectively and within the industry.

What's really interesting is that within September and October trends, we can see that a lot of online stores are 30%-50% down from the previous year. This isn't surprising considering we had the COVID eCommerce boom where pretty much anyone who sold anything online could do it without any effort, and that's coming to an end.

We're potentially headed into an economic downturn. But interestingly, brands that are seen as essentials such as baby items, have actually seen an increase of 30%-50% year on year. So have a look at the trends and the numbers. Take the emotion out of it and just look at the data.

Having said that, let's get into my tips on how to recession-proof your online store!

For a while now I've known that I wanted to own my own online store. I figured if I don't walk the walk, how can I talk the talk? I knew that if I didn't put my money where my mouth I was at risk of becoming out of touch. Plus, having my own online store is a great sandbox for my team at Lume Marking to test things out

So let me tell you how I came across the business that I eventually purchased and now run with a business partner.

I share how I went from customer, to raving fan, to owner of dot on a sock - and why I was confident in making a purchase of this existing online store. If you're thinking of buying, or selling, an online store this episode is going to help you focus on what matters.

In today's episode I'm going to share with you 10 of my best tips to make sure that you're ready to capitalise on the biggest sales period of the year… without cannibalising your profit or creating a brand that is always on sale. We want profit and longevity!

First… I share with you my champagne target tip and why I really recommend you implement it too. Champagne? Yes please!

Then, I deep dive into my 10 tips for a champagne-worthy quarter 4 sales period.

1. Don't discount if you don't need to
2. Have a short sales window
3. Go early (before Black Friday)
4. Select SKUs to discount
5. Gate your offer to build your email list
6. Create a runway to build anticipation for your promotion
7. Create guides to make it easy
8. Prep, prep, prep
9. Set targets and reverse engineer your budget
10. Be smart with ads, email and socials