In today's episode, I'm going to talk about the metrics to measure to see if your Facebook Ads are actually successful and what benchmarks to aim for.

In our agency, we help our brands grow using Facebook and Instagram Ads and we have had to change a lot around what we're measuring, what we're looking at, and how to see if Facebook Ads are actually working, because thanks to iOS 14 and Apple's tracking transparency updates, the things that we used to be able to see, we just can't see anymore. This is why we have had to change how we look at these Facebook Ads and see if they're actually doing their job properly.

So I'm going to go through the exact metrics that we measure within our agency so that we can report back to our clients if Facebook Ads are doing its job or not and what our actual benchmarks are.

Download our resource here: https://meganwinter.com.au/