Today, I’ve got something really special for you. I’m going to show you how to use ChatGPT to create amazing Facebook ads. This is a secret I've shared with my Mastermind group and in my agency, and it’s been a game-changer.

By listening to this episode, you'll learn how ChatGPT can write incredible Facebook ads for you, and discover the techniques that have amazed me and my students. I'm sharing everything openly, no holding back! I’ll walk you through exactly how to use ChatGPT for your ads.

If you're looking to improve your Facebook ads and want to know a cutting-edge way to do it, this episode is perfect for you.

I hope you enjoy the episode. 

Links mentioned in the show: 

AI Can’t Replace Authenticity and Humans Have Inbuilt Authenticity Detectors - https://meganwinter.com.au/podcast/episode-38-ai-cant-replace-authenticity-and-humans-have-inbuilt-authenticity-detectors/

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Mastermind Waitlist - https://meganwinter.com.au/mastermind

In today's episode, I'm excited to share my secret to planning a whole year's worth of promotions and content. I call it the Goldie Locks promotion schedule - it's not too much, not too little, but just right.

This method is a simple way to make sure your promotions are perfectly balanced and effective. This includes everything from emails, social media, and blogs, to Facebook ads. 

By listening to this episode, you'll have all your content and promotions ready for the whole year. If you're looking to get organized and stay ahead with your eCommerce promotions and content, this episode is for you.

Find out how having a well-structured plan can streamline your creative production and marketing efforts for the entire year.

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Mastermind Waitlist - https://meganwinter.com.au/mastermind 

Have you ever wondered why some websites turn visitors into loyal customers while others struggle to make sales? It all comes down to how well you optimize your website for conversion. It's not just important; it's the lifeblood of your online business. 

In this episode, I'm joined by Clayton Bates, a Shopify expert and the brains behind Inspire Small Business.

We’ll talk about how optimizing your website conversion plays a critical role in boosting your bottom line, and share how it can supercharge your revenue. 

So, if you're ready to discover the secrets to turning clicks into cash, stay tuned because this episode is a really juicy one.

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Clayton’s Instagram - https://www.instagram.com/inspire_small_business/

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition.

Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages.

This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this!

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it.

In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales. 

This episode can help you analyze your own marketing and see if you are making these mistakes.

I hope you enjoy the episode. 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

One of the things that I see a lot is that owners of online stores want to hide behind their brand, they don't want to show their face. I've seen some business owners actually hire someone else to be the face of the brand, and not only is this really costly, but it's actually inauthentic.

As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. People buy from people they know, like, and trust. When businesses are authentic, they connect with their customers on a deeper level and build trust and loyalty.

In today’s episode, I'll talk about one of the most important aspects of authenticity and why people want to see you. I’m going to share a few things you can do to be more visible as an online store owner.

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

Today I talk about something that I have spoken a little bit about before, and that is AI (artificial intelligence). However, I’m also going to talk about something that AI cannot replace, and that is authenticity,

As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. In recent years, there's been a lot of talk about how artificial intelligence (AI) is going to replace humans in many different fields, including marketing. However, I believe that AI can't replace authenticity. In fact, I believe that humans have inbuilt authenticity detectors that can spot a fake from a mile away.

In today’s episode, I'm going to share with you a few tips on how to create marketing that connects with your customers on a deeper level.

I hope you enjoy the episode. 

Links mentioned in the show: 

Trust Matters: 10 Ways to Build Trust and Boost Sales - https://meganwinter.com.au/podcast/episode-18-trust-matters-10-ways-to-build-trust-and-boost-sales/

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

As an eCommerce marketing coach and holistic marketing strategist, I've seen a lot of online store owners face the challenge of having their products copied. It can be frustrating and disheartening to see someone else profiting from all your hard work.

In today’s episode, I'm going to share a few things you can do if someone copies your product and what to do just with competition in your category in general. I discuss how you can deal with that, how you can rise above it, and how you can continue to really just become the leader in your category that I know you can be.

If you're dealing with this scenario, if you have a product that is amazing and one that potentially people could copy, this episode is a must-listen for you.

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

In today’s episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use this to really step into that “business-owner energy” so that you can own your marketing and really know what’s working.

As an eCommerce marketing coach and holistic marketing strategist, one of the things that I always look at is attribution. Attribution is the process of determining which marketing channels are responsible for driving conversions. 

By understanding the holistic ecosystem of the attribution model, you can get a more accurate picture of which channels are actually driving conversions.

I hope you enjoy the episode. 

Links mentioned in the show: 

Google or Facebook Ads, or Both? The difference between search and discovery marketing channels - https://meganwinter.com.au/podcast/episode-35-google-or-facebook-ads-or-both-the-difference-between-search-and-discovery-marketing-channels/

Megan’s Instagram - https://www.instagram.com/meganwinter/ 

One of the questions that I get asked all the time is, “Should I start with Facebook ads?” or “Should I start with Google ads?” or” Do I have to start with both?” And the answer is, it depends on where your customers are at in their buying journey.

When it comes to marketing channels, there are two main channels that businesses can use to reach their target audience, our customers, and that is — search and discovery. 

In today’s episode, I'm going to explain to you the difference between search, which is Google, and discovery, which is Facebook ads and other channels so that you can truly understand how to use this in your business and work out which one aligns best for you right now.

I hope you enjoy the episode. 

Links mentioned in the show: 

Megan’s Instagram - https://www.instagram.com/meganwinter/