In real estate, we’re in the business of doing deals and making money. If you don’t know how to talk to people or negotiate the right way, you won’t get very far. When it comes to sales and negotiating, my friend Cody Hofhine is one of the best in the industry. He’s really good at breaking it all down in a simple way and he knows how to make the seller come up with the price first. You can use this strategy too, whether you do houses or land.

Here, Cody joins me to talk about his simple steps to negotiating so you don’t have to stress out and worry about what you’re going to say. You’re definitely going to want to listen to this one (and take a bunch of notes). Cody’s also sharing all the details on his Joe Homebuyer franchise and whether it could be a good fit for you and your real estate business.

What’s Inside:

—Why you need solid negotiating skills to do the best deals

—Cody’s simple negotiation tactics that really work

—How to get more information on Joe Homebuyer franchising