5 Reasons to Outsource Bulk Mail Offers

Jack Butala: 5 Reasons to Outsource Bulk Mail Offers. Leave us your feedback for this podcast on iTunes and get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.

Jack Butala: Jack Butala with Jill DeWit.

Jill DeWit: Hello everyone.

Jack Butala: Happy Friday. Welcome to the show. In this episode, Jill and I talk about five reasons to outsource bulk mail offers and not do them yourself. It's more like 50 reasons, but we're going to try to stick to five. Knowing me ...

Jill DeWit: It's going to be 50.

Jack Butala: ... we'll end up with 50. Before we get into it, let's take a question posted by one of our members on LandAcademy.com, our online community. It's free.

Jill DeWit: Cool. All right. Josh asks, "I now own two 10-acre plots that are adjacent in a wooded area in California ..." Yay! Congratulations! "Paid up to $8,000 total. I would like to sell for cash since I really need an infusion for more mailings and acquisitions."

Jack Butala: You've got the concept, man.

Jill DeWit: Smart. "Should I split them up or try to sell it together? My starting cash sales price for both together would be around $24,000 based on LandWatch and other comps. Would it be smart to break them up so it's a lower price for a cash buyer?"

Jack Butala: I know what I would do.

Jill DeWit: Me, too. You want to go first and I'll go second?

Jack Butala: I bet it's the same thing.

Jill DeWit: I bet it is the same thing.

Jack Butala: I would post them everywhere you possibly can on the Internet. Don't just focus on LandWatch. I would list them as separate postings, but right one after another. You would say in each posting, "Hey, I own the adjacent property. I'll cut you a great deal for a certain amount off if you want both of them, but it's first come first serve."

Jill DeWit: That's exactly what I would do.

Jack Butala: Chances are the person's going to buy both.

Jill DeWit: Exactly.

Jack Butala: They'll bring their brother-in-law in or something like that.

Jill DeWit: Mm-hmm (affirmative). I've had that.

Jack Butala: Me, too. [crosstalk 00:01:45].

Jill DeWit: Where they buy both and then they can go out there and pick the one they like the best. Because they've told me that they did this later on. I'm like, "Congrat, babe." They're just so happy, you know, happy buyers. They buy both. They pick the one they want. They sell the other one, and it pays for the first one.

Jack Butala: Yeah, you know, what I love about this, Josh, is not so much even the two property thing, but, you know, yeah, all right, you spent eight grand. You're going to generate 20, probably, it sounds like by the end of the day. Now you're going to go buy some more property. That's the whole point to this. Spend a little bit of money on the first few deals. Generate a big bank balance. Don't go crazy and spend it. Spend it on more land, and just keep going and going and going until you've got some serious money.

Jill DeWit: Then you can make ... That's what I tell people. Start small, like you just said, and then when you have 30, 40, 50, whatever it is in the bank, now you can start making some different decisions.

Jack Butala: Right. If you have a question or you'd like to be on our show, reach out to either one of us on LandAcademy.com. Today's topic, five reasons to outsource bulk mail offers (don't do them yourself, please.) Jill, what are your five? This is the meat of the show.

Jill DeWit: Okay. Here are my five. I will go through them quickly and then we can talk more if you want about each one.

Jack Butala: Perfect.

Jill DeWit: Okay. Number one, do you want to be a printer?

Jack Butala: That's actually one of mine. What business are you in? You want to make a deal-maker or do you want to be a commercial printer?

Jill DeWit: Do you want this commercial equipment, all this equipment, in your garage?