Is content at the core of your marketing strategy? It should be if it isn’t. Content marketing is a strategic and long term strategy that is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. This will ultimately drive profitable customer action. Content marketing uses content in a variety of ways to help you build relationships with your audience and customers, improve engagement, and also improve brand awareness. The best thing is you don’t need a ton of money to do content marketing.

A very large portion of marketers are using content marketing. Content marketing is used by many large organizations in the world, including Pepsi, The NBA, Chick-Fil-A, and many more. Content marketing is also used by many small businesses and entrepreneurs all over.  The answer to why is very simple. It works. 

This episode is all about why content marketing matters!!

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