The intriguing concept of "clinical theater" in physical therapy. 

This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes. 

From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field.

Key Discussion Points:

What is "clinical theater," and why does it matter in patient care?

How non-clinical factors impact perceived value and outcomes.

Case studies: Integrating technology and environmental elements in PT.

Strategies for creating transformative patient experiences.

Using negotiation tactics to build strong relationships with clients.