Are you a CEO who avoids the truth of your numbers?

Maybe you’re afraid to find out. And by the time you do, it might be too late. But when you really start to understand what cash flow is, your revenue goes up and your anxiety goes down.

So how do you turn this from something that makes you fearful to something that gives you empowerment? I’ve invited author and CPA Melissa Houston to the Time to Level Up podcast to help you better understand numbers and money and how to create profit in your business.

And if you think this has to be complicated, then you’re in for a surprise. People have it completely backward when it comes to managing money. And once you know why, you’re a step ahead to becoming a more cash confident CEO.

So in this next installment of the “Business Audit to Create Business Awesome” series, you’ll learn the five steps in Melissa’s cash confident system to generate more revenue and profit in your business. She’ll also teach you about the three people you need to make sure you get a grip on your numbers.

2:58 - Why Melissa started her business

5:00 - The 1st step and where the disconnect between money and numbers comes from

8:03 - A quick rundown of steps 2-5 of Melissa’s framework and the small thinking of many women entrepreneurs

11:45 - How bookkeepers and accountants differ and what a CFO does

16:28 - The most important business number to track and what to do before you calculate your profit

19:08 - The importance of having a financial plan and how it helps your cash management

23:14 - If you’re just starting your business and feel anxious about investing any capital into it

25:23 - What happens when business owners adopt the five steps and really put them into action?

Connect with Melissa Houston
Melissa Houston is a CPA, speaker, author, and is the founder of She Means Profit, a podcast and blog that teaches successful business owners how to increase their profit margins so they keep more money in their pocket and increase their net worth. Melissa is the author of the Simon & Schuster book Cash Confident and a contributor at ForbesWomen.

She Means Profit

Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business by Melissa Houston

Melissa Houston CPA

Mentioned In 5 Steps To Being a More Cash Confident CEO with Melissa Houston

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