She Thinks Big with Andrea Liebross

By Andrea LiebrossBusiness Entrepreneurship Education Self-Improvement Management

She Thinks Big with Andrea Liebross episodes

October 13Chief Troublemaker: Shelley Zalis on the Power of the Pack
You know that moment in a meeting when you see the better way, and you stay quiet because you'd be the only one saying it? Shelley Zalis has been the only one in the room more times than she can count, and she turned it into a movement. I sat down with the founder of The Female Quotient to talk about why she named herself Chief Troublemaker, how the power of the pack turns one lone voice into real change, and why she isn't buying the phrase "unconscious bias."
In this episode
The performance review Shelley refused to sign at 25, and how getting demoted gave her the title Chief Troublemaker
Power of the pack: a woman alone has power, but together we have impact
The difference between breaking a pattern and starting a new one
Why bringing more women into leadership isn't a "women's issue," and the $28 trillion case for it
What an unconscious leader really looks like
Flipping Point, her new initiative on care and on procurement from women-owned businesses
Quotes
"A woman alone has power. Collectively, we have impact." Shelley Zalis
"If you tell me there's unconscious bias, I'm going to say you're conscious." Shelley Zalis
"Breaking a pattern, you might be the troublemaker. Creating a new one, you are a changemaker." Shelley Zalis
"We don't need male allies. We need leadership allies." Shelley Zalis
Connect with Shelley
The Female Quotient: thefemalequotient.com
Instagram, Facebook, and LinkedIn: @shelleyzalis
Resources mentioned
Broadlines, The Female Quotient's podcast
#SeeHer
The Equality Lounge by The Female Quotient
World Economic Forum Global Gender Gap Report
Don't just listen, implement it
Pick one thing in your business you've been calling "just how it's done." Then find two people who'll back you when you say it out loud. That's your pack.
Want a pack of your own? That's what the She Thinks Big Collective is for. Enrollment for November closes Monday, October 26. Book a Strategic Fit Call at andreaslinks.com to find out whether Builder or Visionary is the right fit.
About Andrea
Andrea Liebross is a business coach, speaker, and author of the bestselling book She Thinks Big. She works with women who run established businesses, the ones who look successful from the outside but feel stuck in the day-to-day of managing growth.
Find Andrea
All her links in one place: andreaslinks.com
Website: andrealiebross.com
The book, She Thinks Big: shethinksbigthebook.com
More episodes: andrealiebross.com/podcast
Monthly live workshop: pages.andrealiebross.com/workshop
Liked this episode? Follow the show and leave a rating. That's how other women find it.
31 min
September 29 You Don't Have a Time Problem, You Have Decision Debt
If there's a proposal sitting on your desk, a hire you keep circling back to, or a pricing decision you know is broken but haven't touched, you're not stuck. You're carrying decision debt, a backlog of unmade choices that's quietly draining your energy and capping your revenue. In this episode, Andrea breaks down the three hidden taxes decision debt charges you, financial, identity, and opportunity, explains why more permission or more confidence won't fix it, and walks through the FLY filter, a repeatable way to make hard calls fast, even when you're tired, triggered, or overwhelmed.
IN THIS EPISODE, WE DISCUSS
What is decision debt, and why isn't it a time management problem?
Decision debt is the backlog of choices you haven't made, the hire you're circling, the price you know is wrong, the proposal still sitting there. It's not about needing more hours. It's a structural gap: you have the information to decide, you just haven't. Time never fixes debt. Deciding does.
What does an unmade hiring decision actually cost you?
Every month you delay on a hire you've already vetted, you're not saving money, you're losing the capacity that hire would have added. Andrea puts a real number on it in the episode, roughly $10,000 a month in lost capacity, which she frames as a 100 percent interest rate on hesitation.
Why does "let me think about it" quietly cost you your team's trust?
Every time you tell your team you'll get back to them, you're teaching them that nothing moves without your sign-off. That's not caution, it's a slow downgrade of your own leadership, one delayed answer at a time.
What's the opportunity cost of decision debt, and why can't you see it?
While your attention is stuck monitoring a weak hire or a shaky service line, you're too mentally full to notice the real openings in front of you. Andrea calls this the most dangerous tax because it's invisible, it costs you the future, not just the present.
Why doesn't giving yourself more permission fix this?
Permission was the right tool earlier in your business, when you needed space to be seen or to charge more. At a higher revenue level, permission is too slow and too dependent on how you feel that day. What you need instead is a repeatable way to decide, not another pep talk.
What is the FLY filter, and how does it help you decide faster?
FLY stands for Future, Love the logic, and Yield. Future asks whether the choice serves who you're becoming, not who's comfortable today. Love the logic asks whether the math holds up, regardless of how you feel. Yield asks whether the decision closes a loop or opens three more.
What's the real choice this episode is asking you to make?
Stay in decision debt, carrying the backlog and the always-on brain that comes with it, or liquidate it: run your maybe list through the FLY filter and start making the calls that are already logically clear. Andrea's case: the cost of staying stuck almost always outweighs the cost of the decision you're avoiding.
QUOTES FROM THE EPISODE
"You don't have a time problem. You have decision debt."
"Every unmade choice sitting on your desk is a high interest payday loan you've taken out against your future self."
"I don't really care how you feel about the move. I care if you love the logic."
"The five million dollar version of you doesn't monitor a bad hire for six months. She decides in six minutes."
RESOURCES MENTIONED
- Episode 65, giving yourself permission
- Episode 152, decision fatigue
- Episode 271, the capacity audit
- She Thinks Big Collective, www.andreaslinks.com
- Book a Strategic Fit Call, www.andreaslinks.com
- The ONE Decision workshop, October 1 and October 29, 2026, www.andreaslinks.com
DON'T JUST LISTEN, IMPLEMENT IT
If this episode named something you've been sitting on, the next step is a Strategic Fit Call with Andrea, twenty minutes, no pitch, just an honest look at where you are and whether Builder or Visionary is the right fit. Book at Andrea's links.
Andrea's also running a live workshop this fall, The ONE Decision That's Made Me Multiple Seven Figures, October 1st and again October 29th, seventy-five minutes on Zoom, forty-seven dollars. Register at Andrea's links.

28 min
May 05You’re Not Invisible—You’re Just Not Clear
Why do brilliant business owners stay invisible online?
This week on She Thinks Big, Andrea talks with digital marketing expert Jennifer Smiga about the hidden reason talented entrepreneurs struggle to grow: their messaging isn’t clearly communicating their value.
From AI-powered search to SEO strategy, niching down, and building a brand people actually understand—Jennifer shares the practical steps every business owner needs to stand out in a crowded market.
This conversation is packed with actionable insights for any woman building a business and ready to be seen for the value she brings.
____________
📌 Chapters:
00:00 Building a Boutique Digital Marketing Agency
4:00 Why Great Businesses Stay Invisible Online
6:29 Finding Your Point of View in a Crowded Market
11:05 The Power of Niching Down Without Boxing Yourself In
11:59 Avoiding Common Marketing Mistakes and Shiny Objects
14:15 Building an AI-Powered Platform
19:34 Simple SEO Fixes to Increase Your Visibility
24:19 Balancing Business, Motherhood, and Ambition
____________
🔎 Want to learn more from Jennifer? Connect with her here:
Jennifer’s LinkedIn
Jennifer’s Instagram
Ultra Violet’s Instagram
____________
If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
Book your complimentary chemistry call HERE ➡️ https://bit.ly/STB-letstalk
____________
📺 WATCH all episodes of She Thinks Big on YouTube available NOW: https://bit.ly/STB-subscribe
Follow She Thinks Big and leave us a review!
Apple Podcasts
Spotify
Amazon Music
Connect with Andrea and join the She Thinks Big community:
Instagram
LinkedIn
____________
🌟 Learn more about Andrea’s coaching and book her to speak here: https://www.andrealiebross.com/
📚 Dive deeper into learning to Think Big by reading Andrea’s book: https://a.co/d/5xBdPvN
💻 Subscribe to Andrea's newsletter: https://bit.ly/STB-newsletter
A note from Andrea every week sharing clear, practical ways to lead and grow your business without losing yourself in it.
📲 Text CONNECT to (317) 245-3255 to start thinking big.
____________
31 min
April 28You’re Not Stuck—You’re Capped (And It’s Costing You $1M)
You’re not stuck, you’re capped.
You’ve hit a level of success—but the harder you push, the less things seem to move. What used to work isn’t working anymore, and it feels like you’re hitting an invisible ceiling—but it’s actually the exact moment before your next level opens up.
In this episode, Andrea breaks down why high-performing women don’t plateau from lack of effort but from structural limits in their business, decision-making, and capacity—and what it looks like to expand beyond them without burning out.
If you’ve ever felt like you’re doing everything right and still not growing, this is for you.
____________
📌 Chapters:
00:00 You’re Not Stuck, You’re Capped
1:57 The ‘I’ll Just Do It’ Trap
2:37 You’re a High-Paid Intern
4:26 From Operator to Architect
5:32 The Decision Speed Problem
7:11 The FLY Filter
8:09 The ‘Always On’ Mental Load
11:02 Break the Glass
____________
If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
Book your complimentary chemistry call HERE ➡️ https://bit.ly/STB-letstalk
____________
📺 WATCH all episodes of She Thinks Big on YouTube available NOW: https://bit.ly/STB-subscribe
Follow She Thinks Big and leave us a review!
Apple Podcasts
Spotify
Amazon Music
Connect with Andrea and join the She Thinks Big community:
Instagram
LinkedIn
____________
🌟 Learn more about Andrea’s coaching and book her to speak here: https://www.andrealiebross.com/
📚 Dive deeper into learning to Think Big by reading Andrea’s book: https://a.co/d/5xBdPvN
💻 Subscribe to Andrea's newsletter: https://bit.ly/STB-newsletter
A note from Andrea every week sharing clear, practical ways to lead and grow your business without losing yourself in it.
📲 Text CONNECT to (317) 245-3255 to start thinking big.
____________
15 min
April 21You’re Successful So Why Does Everything Feel Like Too Much? With Bridget Flickinger
On the outside, everything looked like success.
Dr. Bridget Flickinger is an ER physician, a business owner, and a mom of three—building a thriving aesthetics practice while still working in emergency medicine. But behind the scenes? She was exhausted, overwhelmed, and stuck in what Andrea Liebross calls “decision debt.”
In this episode, we go inside the moment where “doing it all” stops working—and what it actually takes to shift from operator to CEO.
If you’ve ever felt like you’re winning on the outside but barely holding it together on the inside… this episode is for you.
___________________
📌 Chapters:
00:00 Burnout Isn’t Failure—Here’s What It Really Means
1:49 Why High Achievers Still Feel Unfulfilled
3:34 The Side Hustle That Turned Into a Real Business
6:14 The Hidden Cost of Doing Everything Yourself
8:27 The 4AM Anxiety Loop (Decision Fatigue Explained)
9:27 Why You Feel Overwhelmed (Even When Nothing’s Wrong)
12:55 The “Busy Badge” Lie That Keeps You Stuck
15:58 The Hardest Shift: Operator → CEO Mindset
21:05 How to Scale Without Losing Control
25:04 Making Money Without Doing Everything Yourself
33:06 Stop Treating Everything Like an Emergency
___________________
🔎 Want to learn more from Bridget? Connect with her here:
Bloom MedAesthetic’s Website
Bloom MedAesthetic’s Instagram
Bloom MedAesthetic’s Facebook
If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
Book your complimentary chemistry call HERE ➡️ https://bit.ly/STB-letstalk
___________________
📺 WATCH all episodes of She Thinks Big on YouTube available NOW: https://bit.ly/STB-subscribe
Follow She Thinks Big and leave us a review!
Apple Podcasts
Spotify
Amazon Music
Connect with Andrea and join the She Thinks Big community:
Instagram
LinkedIn
____________
🌟 Learn more about Andrea’s coaching and book her to speak here: https://www.andrealiebross.com/
📚 Dive deeper into learning to Think Big by reading Andrea’s book: https://a.co/d/5xBdPvN
💻 Subscribe to Andrea's newsletter: https://bit.ly/STB-newsletter
A note from Andrea every week sharing clear, practical ways to lead and grow your business without losing yourself in it.
📲 Text CONNECT to (317) 245-3255 to start thinking big.
____________
43 min
April 14He Analyzed 1,000 Businesses — This Is Why Most Stay Stuck | Cameron Hemphill
The moment your business starts growing is often the moment you start getting trapped inside it.
In this conversation, Andrea sits down with entrepreneur Cameron Hemphill, who has helped scale more than 1,000 businesses and built Growth99 into a national platform before exiting to private equity. Cameron shares the patterns he sees over and over again as businesses grow—from the systems founders ignore early on to the mindset traps that quietly cap growth.
They talk about why so many founders get stuck trading time for dollars, how poor systems silently kill growth, and why the difference between a busy business and a scalable one often comes down to structure, delegation, and the willingness to invest before the results show up.
If you’ve ever felt like you built a successful business… only to become trapped running it, this conversation will challenge how you think about scaling, freedom, and what it really takes to build something that can grow beyond you.
____________
📌 Chapters:
0:00 Meet Cameron Hemphill: Scaling 1,000+ Businesses
3:35 The Opportunity in the Med Spa Industry
7:31 Why Most Businesses Underspend on Marketing
11:03 The Speed-to-Lead Problem
15:38 When Founders Become the Administrator
18:57 The Ceiling Most Businesses Hit
20:46 What Scalable Businesses Do Differently
22:24 Why Most Founders Get Stuck at the Same Level
26:13 The Reality of Selling a Business
29:50 What Future You Would Tell You Today
32:55 The Honest Look Every Founder Has to Take
____________
🔎 Want to learn more from Cameron? Connect with him here:
Cameron’s Instagram
If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
Book your complimentary chemistry call HERE ➡️ https://bit.ly/STB-letstalk ____________
📺 WATCH all episodes of She Thinks Big on YouTube available NOW: https://bit.ly/STB-subscribe
Follow She Thinks Big and leave us a review!
Apple Podcasts
Spotify
Amazon Music
Connect with Andrea and join the She Thinks Big community:
Instagram
LinkedIn
____________
🌟 Learn more about Andrea’s coaching and book her to speak here: https://www.andrealiebross.com/
📚 Dive deeper into learning to Think Big by reading Andrea’s book: https://a.co/d/5xBdPvN
💻 Subscribe to Andrea's newsletter: https://bit.ly/STB-newsletter
A note from Andrea every week sharing clear, practical ways to lead and grow your business without losing yourself in it.
📲 Text CONNECT to (317) 245-3255 to start thinking big.
____________
34 min
April 07Why Your Business Feels Hard (Even Though You’re Doing Everything Right)
You have the fire. But do you have the framework?
Many high-achieving women believe they need better strategy, stronger confidence, or more productivity to grow their business or leadership. But the real barrier to growth is often something deeper: the beliefs underneath it all.
In this episode, Andrea explores belief infrastructure—the internal framework that shapes your leadership mindset, decision-making, and ability to move past limiting beliefs. When the belief system supporting your ambition isn’t strong enough, even great plans struggle to take hold.
Through practical examples and a simple 7-step belief process, Andrea shows how to identify the thoughts driving your decisions, shift limiting beliefs, and build a mindset that supports leadership, business growth, and long-term success.
Because when your beliefs are built to hold more, everything else you’re building finally can too.
____________
📌 Chapters:
00:00 You Have the Fire — But Do You Have the Framework?
1:11 Why Structure Matters More Than Motivation
1:56 What Is Belief Infrastructure?
3:45 When Leadership Beliefs Hold You Back
5:53 When Women Internalize Broken Systems
7:24 The Belief Bridge Explained
12:19 Turning Beliefs Into a System
9:25 The 7 Steps to Create a Belief Plan
16:09 The Support You Need to Change Beliefs
17:54 A 30-Second Belief Exercise
18:40 The Spark and the Scaffolding
____________
💻Subscribe to Andrea's newsletter to get started on your own Belief Plan: https://bit.ly/STB-newsletter
If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
Book your complimentary chemistry call HERE ➡️ https://bit.ly/STB-letstalk
____________
🎧To hear more about creating your own belief plan, check out Andrea’s episode: Embracing a Belief Plan: Mastermind Discussion from the She Thinks Big Live Stage
📺WATCH all episodes of She Thinks Big on YouTube available NOW: https://bit.ly/STB-subscribe
Follow She Thinks Big and leave us a review!
Apple Podcasts
Spotify
Amazon Music
Connect with Andrea and join the She Thinks Big community:
Instagram
LinkedIn
____________
🌟Learn more about Andrea’s coaching and book her to speak here: https://www.andrealiebross.com/
📚Dive deeper into learning to Think Big by reading Andrea’s book: https://a.co/d/5xBdPvN
📲 Text CONNECT to (317) 245-3255 to start thinking big.
____________
20 min
March 31Successful on Paper. Exhausted Behind the Scenes. | Seran Glanfield
What if the reason your business feels chaotic isn’t because you need to work harder—but because you’re missing clarity?
In this episode, Andrea sits down with Seran Glanfield, founder of Spring Three Studio Business Consulting and host of the Pilates Business Podcast. Seran explains why many passionate service-based founders hit a ceiling in their business and how mapping the client journey can change the way you attract, serve, and retain clients. Together they explore why being great at your craft isn’t enough to build a sustainable business, where founders often misdirect their time and energy, and the small shift that can bring more clarity, focus, and momentum to your growth.
____________
🔎 Want to learn more from Seran? Connect with her here:
Spring Three Website
Instagram
The Pilates Business Podcast
____________
📌 Chapters:
1:35 - From Wall Street Burnout to Pilates
4:34 - When Passion Turns Into a Business
8:39 - Why Passionate Founders Hit a Ceiling
12:05 - “Successful” on Paper, Exhausted Behind the Scenes
13:25 - The Hidden Definition of Success
15:52 - The Chaos of Doing Too Many Things
17:10 - The Core of Every Service Business
19:27 - What the Client Journey Actually Is
20:46 - The 5 Stages of the Client Journey
25:58 - Where Business Owners Misplace Their Energy
30:23 - The Small Shift That Creates Immediate Relief
35:03 - Create Space in Your Business (Final Takeaway)
If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
Book your complimentary chemistry call HERE ➡️ https://bit.ly/STB-letstalk
____________
📺WATCH all episodes of She Thinks Big on YouTube available NOW: https://bit.ly/STB-subscribe
Follow She Thinks Big and leave us a review!
Apple Podcasts
Spotify
Amazon Music
Connect with Andrea and join the She Thinks Big community:
Instagram
LinkedIn
____________
🌟Learn more about Andrea’s coaching and book her to speak here: https://www.andrealiebross.com/
📚 Dive deeper into learning to Think Big by reading Andrea’s book: https://a.co/d/5xBdPvN
💻 Subscribe to Andrea's newsletter: https://bit.ly/STB-newsletter
A note from Andrea every week sharing clear, practical ways to lead and grow your business without losing yourself in it.
📲 Text CONNECT to (317) 245-3255 to start thinking big.
____________
37 min
March 24From Whisper to Roar — The Map for Women Done Playing Small
You can’t outwork disbelief.
In this episode, Andrea shares the internal framework behind everything she teaches about leadership, belief, and decision-making. Inspired by communications coach Dia Bondi’s Platform Map, she breaks down the four elements that shape your leadership voice — Purpose, Provenance, Point of View, and Playbook.
Andrea reveals why so many high-achieving women are stuck performing leadership instead of leading with conviction, and why the real issue isn’t strategy — it’s belief.
If you’re ready to stop chasing confidence and start architecting belief, it starts here.
____________
📌 Chapters:
00:00 - Why Most People Get Communication Wrong
1:50 - The Retreat That Changed My Thinking
5:38 - What the Platform Map Actually Is
8:59 - Purpose: The Intimacy of Transformation
11:13 - Provenance: Becoming a General Contractor for Belief
14:33 - POV & Playbook: You Can’t Outwork Disbelief
17:47 - The Five Plays of Belief-Led Leadership
19:22 - Principles: Values in Action
20:05 - Conviction That Holds
___________
🎧 Want to build your own To-Believe List? Andrea walks through the full concept here: Why You Need a Belief Plan Instead of a To-Do List
___________
If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
Book your complimentary chemistry call HERE ➡️ https://bit.ly/STB-letstalk
____________
📺WATCH all episodes of She Thinks Big on YouTube available NOW: https://bit.ly/STB-subscribe
Follow She Thinks Big and leave us a review!
Apple Podcasts
Spotify
Amazon Music
Connect with Andrea and join the She Thinks Big community:
Instagram
LinkedIn
____________
🌟Learn more about Andrea’s coaching and book her to speak here: https://www.andrealiebross.com/
📚 Dive deeper into learning to Think Big by reading Andrea’s book: https://a.co/d/5xBdPvN
💻 Subscribe to Andrea's newsletter: https://bit.ly/STB-newsletter
A note from Andrea every week sharing clear, practical ways to lead and grow your business without losing yourself in it.
📲 Text CONNECT to (317) 245-3255 to start thinking big.
____________
24 min
March 17Why Women Sabotage Their Own Negotiations Before They Even Start | Dia Bondi
You're not being lowballed. You're doing it yourself.
Dia Bondi — 20-year leadership communications coach, author of Ask Like an Auctioneer, and the woman behind Rio's 2016 Olympic bid — joins She Thinks Big to talk about the negotiation you're losing before it even begins.
The rounding down. The extras nobody asked for. The number you softened before anyone pushed back. Dia calls it shopping from your own wallet — and most of us don't realize we're doing it.
In this episode: how to set your reserve before a conversation starts, why price is a measure of value and not your worth, how to find the offer inside any ask, and what to do when you land in the XFO — your Zone of Freaking Out — right before the big moment.
That feeling isn't a sign you're doing it wrong. It means you're doing something that matters.
Purchase Dia's Book Act Like an Auctioneer: https://bit.ly/4utKkaR
____________
📌 Chapters:
00:00 — Why Women Need to Ask for More
01:39 — Meet Dia Bondi: From Communications Coach to Olympic Bid Advisor
2:19 — The Through Line: Adventure and Deep Connection
4:58 — The Story Behind ‘Ask Like an Auctioneer
6:50 — The ‘Zone of Freaking Out’ (ZOFO)
7:42 — How to Talk Back to Your Inner Voice
9:28 — People Are Irrational
10:45 — The $55,000 Camping Trip Story
13:22 — Concept #1: Set Your Reserve
19:51 — Concept #2: Price Is a Measure of Value, Not Worth
25:46 — Concept #3- Find the Offer Inside the Ask
29:24 — What to Do When You Hear ‘No’
32:17 — The Platform Map: Your Leadership Voice Framework
33:46 — The Four Parts of a Platform Map
43:06 —The Shin Guard Principle
48:26 — It’s Ok If It’s A Little Messy
50:50 — Final Takeaways: Step Into Your Zone of Freaking Out
____________
If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
Book your complimentary chemistry call HERE ➡️ https://bit.ly/STB-letstalk
____________
📺 WATCH all episodes of She Thinks Big on YouTube available NOW: https://bit.ly/STB-subscribe
Follow She Thinks Big and leave us a review!
Apple Podcasts
Spotify
Amazon Music
Connect with Andrea and join the She Thinks Big community:
Instagram
LinkedIn
____________
🌟 Learn more about Andrea’s coaching and book her to speak here: https://www.andrealiebross.com/
👉🏻 Follow Andrea:
Instagram: https://www.instagram.com/andrea.liebross.coaching
LinkedIn: https://www.linkedin.com/in/andrea-liebross/
📚 Dive deeper into learning to Think Big by reading Andrea’s book: https://a.co/d/5xBdPvN
💻 Subscribe to Andrea's newsletter: https://bit.ly/STB-newsletter | A note from Andrea every week sharing clear, practical ways to lead and grow your business without losing yourself in it.
📲 Text CONNECT to (317) 245-3255 to start thinking big.
54 min