Sometimes you learn the most valuable lessons in the most unexpected places. That’s what happened to me as I got back into horses a few years ago. That’s when my introduction to the benefits and power and necessity of groundwork when working with horses came in.

Now, before you start thinking, “Denise, I work with horses all the time—of course, groundwork is a game-changer. This is nothing new!”

Remember, this podcast is all about marketing for your horse business. So, I’m not going to pretend to be here to teach you anything about working with horses. That’s definitely your expertise!

Instead, I want to share with you some things that learning and practicing groundwork with horses has taught me in relation to marketing. And I’ll share how you can apply these things to how you market your horse business.

SHOW NOTES (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at StormlilyMarketing.com/2. 

PLUS, get your free website checklist, 4 Must-Haves to Make Your Equine Website Dreams a Reality, at StormlilyMarketing.com/checklist.