In this episode, Rick sits down with Alloy COO, Suzanne Robb, to discuss 5 things they've learned after awarding the first 100 Alloy Personal Training Franchise locations.

We are all proud of this great milestone here at Alloy, and we look forward to opening these locations and selling even more going forward.

One of the greatest lessons we have taken so far is the importance of purpose. Purpose is a bigger deal than we thought when we started the franchising journey. Fitness franchising offers an opportunity for return on investment, but there's a much higher purpose which helps when things become difficult.

In our case, the purpose is multi-layered. We provide a vehicle for people to get into better shape, be healthier, and live better. But we're also providing a framework for a franchise business to help people realize their dream of entrepreneurship.

Tune in as Rick and Suzanne go through the 5 lessons they've learned from selling 100 franchise locations.

Key Takeaways

- Purpose is very important (02:59)

- Helping others become entrepreneurs through entrepreneurship (08:38)

- Not everyone is cut for entrepreneurship (14:32)

- Setting the right expectations for franchisees (22:14)

- Simple businesses scales (29:43)

- Put the right people in the right seats (37:07)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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