Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.

Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why it's important, and how to prioritize their implementation.

Key Topics:

• Understanding consent mode and its role in respecting user privacy
• Leveraging enhanced conversions to protect user information and improve tracking accuracy
• Bridging the gap between online and offline conversions with offline conversion tracking
• Exploring the benefits of server-side tracking for enhanced security and performance
• Using customer lists and first-party data for personalized retargeting and audience segmentation

Follow Ameet on social media
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Follow Jyll on social media
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