Tech for Non-Techies

5. Top Mistakes Non-Technical Founders Make


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In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself.

The main five mistakes to avoid are:

  • Don't make developers your first hires. Your first hire should be a User Experience designer
  • Don't confuse product metrics with business metrics
  • Set your team tangible product aims with metrics and time frames
  • Co-create with your users, rather than being rigid in your thinking
  • At the start focus on product improvement, not on growth

If you want to understand the cyclical production process of how apps, sites and algorithms get made, listen to Episode 3: The Most Important Thing About Tech

If you want to learn more, then check out the Tech for Non-Technical Founders Course. You can also get access to more expert resources, interviews and join the Tech for Non-Techies community with TFNT membership.

If you have suggestions for future episodes, tell Sophia on Twitter

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Tech for Non-TechiesBy Sophia Matveeva

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