5 Ways Land Academy Members are Over Pricing Mailers (LA 1793)

Transcript:

Steven Jack Butala:

Steven and Jill here.

Jill K DeWit:

Hello.

Steven Jack Butala:

Welcome to the Land Academy show entertaining land, investment talk. I'm Steven Jack Butala.

Jill K DeWit:

And I'm Jill K DeWit broadcasting from the valley of the sun.

Steven Jack Butala:

I wonder how many people fast forward all through that right there.

Jill K DeWit:

I know.

Steven Jack Butala:

I would.

Jill K DeWit:

I don't know. You notice my hat? I'm like already in vacation mode.

Steven Jack Butala:

Today, Jill and I are talking about five ways, Land Academy members are overpricing mailers.

Jill K DeWit:

So here's [inaudible 00:00:27].

Steven Jack Butala:

Last week was our vacation by the way.

Jill K DeWit:

Oh, we're back. Well, no, [inaudible 00:00:32] I'm still traveling.

Steven Jack Butala:

We're still in Santa Barbara, we're in Santa Barbara now.

Jill K DeWit:

Okay. I don't know what [inaudible 00:00:40] don't ask me. [inaudible 00:00:41]

Steven Jack Butala:

Yeah. Jill just the talent. She's like, [inaudible 00:00:44].

Jill K DeWit:

Thanks.

Steven Jack Butala:

She's one of those people that [inaudible 00:00:46].

Jill K DeWit:

I wish I could [inaudible 00:00:47].

Steven Jack Butala:

[inaudible 00:00:47] Has her name in the back of the chair.

Jill K DeWit:

That would be nice to just sit down and they do my hair and my makeup. Clearly I do my own hair and my own makeup. I don't get that perk.

Steven Jack Butala:

Before, we get into it. Let's take a question posted by one of our members on the landinvestors.com online community. And I should say, please listen to this. We are phasing out Real Quest for our community, the Land Academy community. I have a little, I get misty every time I talk about this, because Real Quest is honestly the reason that I started this whole entire company and it's just become obsolete in the contract that they're asking us to sign in this next renewal period is an absolute outrage and [inaudible 00:01:26]

Jill K DeWit:

Not even the money. It's the [inaudible 00:01:28]

Steven Jack Butala:

The real reason is that DataTree's so much better.

Jill K DeWit:

Yeah.

Steven Jack Butala:

Everybody loves DataTree, me included. I haven't logged onto Real Quest in over a year and a half. I just looked.

Jill K DeWit:

Isn't that funny, me too. I don't even go there.

Steven Jack Butala:

Jill and I personally instruct a handful of Land Academy members or non-members in a live class called Career Path. If you want this to be your career or it is your career, please take a look at Career Path and let us know, [email protected]

Jill K DeWit:

Hold please. Leonard wrote answering Evan B's question. Interesting. I guess we're going to figure this out as I go through it.

Steven Jack Butala:

Yes we are.

Jill K DeWit:

Okay. "It's hard to assess why particular campaign worked or not. There's a certain degree of chance. You obviously improve your odds with more mail and also diversifying areas. We don't know where you are mailing or your pricing. Hotter markets tend to have a lower response in my experience."

Steven Jack Butala:

Exactly.

Jill K DeWit:

"But you can make a big margin, if you get something."

Steven Jack Butala:

If you hit one there.

Jill K DeWit:

"Maybe you need to consider more rural areas, which you might get a deal easier, albeit this might make the sales potentially slower. I've had differences in mailers and I've just replicated the exact same pricing in comparable areas. And then it didn't work. So when I started almost three years ago, we sent out three mailers, 4,000 units. And before we got three lots from our last 200 unit mailer. What I would do is look up like 50 of your offers and do a, would you do this deal analysis, this ties into today. And then maybe even book a call with Kevin before you send your next mailer. Keep in mind the mailers only part of it.