Guest: Juergen Rochert, a coach at CEO Coaching International. As an innovative and driven leader, Juergen has been highly successful in various executive roles for the Mercedes-Benz and Daimler Truck Financial Services Companies around the globe, including Mexico, Canada, the United States, Germany, Australia, and New Zealand.

Quick Background: According to a study by McKinsey & Company, the top 10% of the largest companies in the world earn nearly 90% of the economic profit created. Meanwhile, the bottom 20% are coping with steep losses. That translates into a BIG opportunity for small-to-medium-sized companies that can leverage speed and creativity to compete with larger incumbents.

On today's show, Juergen Rochert identifies five areas where smaller firms can compete and win market share if they follow an effective plan.