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In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We delve into the importance of leveraging local SEO and optimizing clinic websites, networking with healthcare and non-healthcare businesses, developing educational content and resources, implementing targeted advertising campaigns, and participating in community health fairs and events.

Along with these strategies, they emphasize the importance of being consistent across platforms, investing time effectively when the clinic schedule is lighter, and showcasing expertise through educational initiatives to build trust with potential patients.

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