If you’ve ever had a launch that flopped despite your best efforts, this episode is your game plan for turning it around. You are in luck because Nicola Moors, a powerhouse launch strategist and copywriter is back to showcase results like 16.4% on a sales page with over 1,000 sales. In this episode, Nicola reveals her five-part REVIVE framework for transforming lackluster launches into repeatable success—and copywriting isn’t even in the framework! She breaks down why most launches fail, the overlooked identity-driven messaging that makes people buy, and how to fix your traffic problem for good. If you’re tired of launches that don’t hit the numbers you want, Nicola’s system gives you the exact steps to tweak, refine, and rework your approach for bigger results. Plus, she shares a real-life client case study that nearly doubled sales—with just one simple tweak.

MORE ABOUT NICOLA MOORS:

I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. 

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TIMESTAMP:

02:30 – Nicola reveals that copy isn’t the biggest factor in a high-converting launch—so what actually is?

07:15 – The biggest mistake course creators make when analyzing why their launch didn’t work.

12:50 – Why audiences today are savvier than ever (and how past bad marketing has made them harder to convert).

18:40 – A real case study: How one tweak to a sales page skyrocketed conversions from 4.5% to 7.12%.

24:15 – The #1 thing more important than perfect copy—this could change how you approach your launches forever.

31:00 – Why most launch failures come down to traffic, not copy—and how to consistently grow your audience so you’re not scrambling before launch day.