Strategy is about making choices to create unique and relevant value for patients under conditions of uncertainty and competition. Making choices reduces overburden. Following the voice of the customer creates a unique, differentiated value proposition. Aligning resources around the top priorities reduces confusion. And the use of rapid learning cycles in the deployment of those priorities enables organizational agility. A system using visual management and standard work compels people at every level in the organization to contribute to the most important priorities as defined by patients. Jeff Hunter discusses using visual management of strategy deployment.