"Come to developers with good research and understand your customer. If you don't understand your customer, how can you expect the developer to build features for that customer?" says developer Ariana Waller, founder of Wally Tech.

Ariana works with non-technical founders and helps them bring their visions to life. But, many founders want to hire developers too early or make the wrong hires.

Listen to this episode to avoid falling into that common trap.

Learning notes:

• Learn about the users and the problem you are solving before you speak to developers.
• Use no code apps to build solutions before you hire a developer to test your product. This will help you save on development costs and help you test your product before committing to paying for custom code.
• Good developers will ask you questions about your users and your business model because they want to participate in projects that are likely to succeed. Even if you're hiring outsourced product teams, be prepared to pitch to them as you would to an investor.
• Beware of developers that do not probe the business model and use case. They are likely to be more interested in short term payment, rather than a long term partnership.

Say hi to Ariana on Twitter and listen to the Women In Tech With Ariana podcast here.

Enrollment for the Tech for Non-Technical Founders course closes on Sunday. If you have any questions, reach out to Sophia on Twitter, or on Instagram or email.

Do you have a brilliant app idea and no tech knowledge to build it? Get your FREE guide here.

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