Social Media Decoded

50 Shades of Exploitation: My Collab Nightmare

Listen Later

In this episode, Michelle shares her experience with influencer marketing, highlighting the challenges and exploitation that creators often face. She recounts a troubling collaboration that began with excitement but quickly became frustrating due to unclear expectations and a lack of respect from the brand. Michelle emphasizes the importance of knowing one's worth as a creator, advocating for clear brand contracts and accountability. The conversation aims to raise awareness about the darker aspects of influencer marketing and empower creators to stand up for themselves.

Takeaways

  • Influencer marketing has a glamorous facade but a dark side.
  • Clear communication and contracts are essential in collaborations.
  • Creators often face exploitation and undervaluation from brands.
  • It's important to know your worth as a creator.
  • Brands should respect creators and their work.
  • Many creators have similar stories of exploitation.
  • Ethical brands value clear agreements and fair compensation.
  • Creators should not be afraid to walk away from bad deals.
  • Sharing experiences can help hold brands accountable.
  • Building relationships with brands should not come at the cost of self-worth.
    • Chapters

    00:00 Introduction to Influencer Marketing Challenges

    02:51 The Dark Side of Influencer Collaborations
    06:02 Empowering Creators: Know Your Worth

    Book your 1:1 Coaching Call Here

    Book your marketing makeover here

    Catch up on other podcast episodes on Apple and Spotify

    Follow Michelle on Instagram

    Support the Show.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Social Media DecodedBy Michelle Thames
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    180 ratings

    More shows like Social Media Decoded

    View all
    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,842 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,620 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,451 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,591 Listeners

    Side Hustle Pro by Nicaila Matthews Okome | Side Hustle Pro Media

    Side Hustle Pro

    1,790 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,084 Listeners

    Woman of Influence by Julie Solomon

    Woman of Influence

    1,445 Listeners

    She's So Lucky by She's So Lucky

    She's So Lucky

    2,723 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    29,272 Listeners

    In Totality with Megan Ashley by Megan Ashley

    In Totality with Megan Ashley

    4,515 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,222 Listeners

    Build with Leila Hormozi by Leila Hormozi

    Build with Leila Hormozi

    961 Listeners

    Keep it Positive, Sweetie by The Black Effect Podcast Network and iHeartPodcasts

    Keep it Positive, Sweetie

    2,288 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    151 Listeners

    Aspire with Emma Grede by Emma Grede | Audacy

    Aspire with Emma Grede

    671 Listeners