What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows more about our personality than our closest loved ones. Data about each of us on Facebook can be used to predict our behavior helping marketers learn what we buy, what we like, and what we believe. But how much of this is science fiction? To figure that out, I chat with Patrick Fagan, former Lead Psychologist at Cambridge Analytica about the power of online data.

Patrick's book #Hooked: https://amzn.to/3pihg4d

Patrick's website: https://www.patrickfagan.co.uk/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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