30 Minutes to President's Club | No-Nonsense Sales

#500 - Inside a 4 Billion Dollar Company Using AI to Supercharge Sales | w/ Stevie Case

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Stevie Case breaks down how she’s building one of the most advanced outbound sales machines in SaaS—balancing AI-driven efficiency with human-first selling to achieve conversion rates that beat inbound.


🎙️ ACTIONABLE TAKEAWAYS:

  • Reverse-engineer ICP using AI and enrichment to find signals and stack-rank leads
  • Keep outreach human-first by using AI for prep but letting reps drive conversations
  • Build feedback loops with AI scoring while managers set coaching standards
  • Continuously refine by feeding win/loss data back into the prospecting engine

    • More of a visual learner? Subscribe to our YouTube channel to see the frameworks and talk tracks from each episode in action: https://www.youtube.com/@30MPC


    STEVE’S PATH TO PRESIDENT’S CLUB:

    • CRO @ Vanta
    • Vice President of Sales @ Twilio
    • Vice President of Sales and Growth @ Layer

      • RESOURCES DISCUSSED:

      • Jason Bay’s Cold Email ChatGPT Prompts
      • Join our weekly newsletter
      • Things you can steal
      • Save $50 on any 30MPC course with code “PODCAST”
      • Free Sales Templates, Scripts and Guides
        • ...more
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