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#501 - We Already Have A Vendor for that Objection
Learn how to expose weaknesses in your competitor’s solution, position your product as the smarter choice, and win more meetings on cold calls.
🎙️ ACTIONABLE TAKEAWAYS:
Expose the competitor’s gap: Highlight the pain points your prospect might not have noticed in their current solution to create urgency.
Leverage social proof: Use customer stories where others switched from a competitor to validate your claims without sounding pushy.
Reframe the ask: Instead of forcing a hard sell, invite prospects to simply “take a look” at what’s out there—low pressure, high impact.
Balance empathy with confidence: Acknowledge that they might not switch today, but confidently plant the seed that your solution solves a problem their current vendor doesn’t.
More of a visual learner? Subscribe to our YouTube channel to see the frameworks and talk tracks from each episode in action: https://www.youtube.com/@30MPC
RESOURCES DISCUSSED:
Save $50 on any 30MPC course with code “PODCAST”
View all episodes
By Armand Farrokh & Nick Cegelski
4.8
386386 ratings
Learn how to expose weaknesses in your competitor’s solution, position your product as the smarter choice, and win more meetings on cold calls.
🎙️ ACTIONABLE TAKEAWAYS:
Expose the competitor’s gap: Highlight the pain points your prospect might not have noticed in their current solution to create urgency.
Leverage social proof: Use customer stories where others switched from a competitor to validate your claims without sounding pushy.
Reframe the ask: Instead of forcing a hard sell, invite prospects to simply “take a look” at what’s out there—low pressure, high impact.
Balance empathy with confidence: Acknowledge that they might not switch today, but confidently plant the seed that your solution solves a problem their current vendor doesn’t.
More of a visual learner? Subscribe to our YouTube channel to see the frameworks and talk tracks from each episode in action: https://www.youtube.com/@30MPC
RESOURCES DISCUSSED:
Save $50 on any 30MPC course with code “PODCAST”
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