This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer.

Yep — the one everyone told you was the "sweet spot." The one you built your entire launch plan around. The one that used to print money… and now barely moves.

In this episode, we break down why the $2,000 offer doesn't work like it used to, why it's not about the price — it's about the positioning — and how to fix it fast.

Inside, you'll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your "value perception gap" is killing sales. 💋 The real reason your buyers say they don't have the money. ⚡ How to rebuild demand and turn your stale offer into daily sales.

If you've been stuck in launch purgatory wondering what changed — this episode is your wake-up call.