In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren't using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You'll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.

Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:

• Predict impressions before you bid using Bid Performance Estimates

• Quickly launch high-performing keyword campaigns with Keyword Groups

• Avoid common mistakes that raise ACOS and burn budget

• Shift your mindset from ACOS-chasing to long-term TACOS improvement

This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds