Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce. You'll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what "investing in growth" actually looks like in today's competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline. We'll also cover why Amazon's algorithm punishes inactivity, how competitors exploit complacency, and the exact steps to break free from stagnation before your top seller flatlines. All my resources here: <a href= "https://www.andyisom.com">www.andyisom.com</a>

Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce. You'll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what "investing in growth" actually looks like in today's competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline. We'll also cover why Amazon's algorithm punishes inactivity, how competitors exploit complacency, and the exact steps to break free from stagnation before your top seller flatlines. All my resources here: www.andyisom.com

Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce. You'll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what "investing in growth" actually looks like in today's competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline. We'll also cover why Amazon's algorithm punishes inactivity, how competitors exploit complacency, and the exact steps to break free from stagnation before your top seller flatlines. All my resources here: <a href="https://www.andyisom.com" rel="noopener noreferrer">www.andyisom.com</a>

#505 - Is Your Brand Secretly Dying?

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.

I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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#505 - Is Your Brand Secretly Dying?

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