The Foundr Podcast with Nathan Chan

506: I Ignored Investors and Built a $975M Company | Joe Thomas


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An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead, they built Loom into a globally used tool with five million users in 230+ countries. In November of 2023, Atlassian acquired Loom for $975 million. Learn how Thomas trusted his gut and made Loom a must-have for the digital workforce. 

In this episode, you’ll learn: 

  • The 8-year overnight success story of building Loom  
  • Loom’s key differentiator in the market 
  • How to not bury the lede of your product market fit 
  • Why early-stage founders need to maximize their learnings
  • The value of a weekly Sunday dinner
  • About making a product customers will like and pay for
  • The product-led growth trap 
  • Why every 90 days are different as an entrepreneur 
  • How Thomas monetization Loom 
  • To create a max diff survey for product upselling
  • Choosing the uncertain path 
  • And much more product development advice…

  • Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

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      The Foundr Podcast with Nathan ChanBy Foundr Media

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