Your brand isn't an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops. You'll learn how to: <ul> <li>Spot if you're treating your brand like an ad account.</li> <li>Build organic flywheels with reviews, content, and community.</li> <li>Balance ad spend with long-term brand equity.</li> </ul> Ads should fuel your growth not be your entire business model. Listen in to learn how to shift from rented growth to owned growth. For a free Amazon Brand Audit, head to <a href= "http://www.weavos.io">www.weavos.io</a> and get 3 custom action steps to grow your brand profitably.

Your brand isn't an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops. You'll learn how to: Spot if you're treating your brand like an ad account. Build organic flywheels with reviews, content, and community. Balance ad spend with long-term brand equity. Ads should fuel your growth not be your entire business model. Listen in to learn how to shift from rented growth to owned growth. For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow your brand profitably.

Your brand isn't an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops. You'll learn how to: <ul> <li>Spot if you're treating your brand like an ad account.</li> <li>Build organic flywheels with reviews, content, and community.</li> <li>Balance ad spend with long-term brand equity.</li> </ul> Ads should fuel your growth not be your entire business model. Listen in to learn how to shift from rented growth to owned growth. For a free Amazon Brand Audit, head to <a href="http://www.weavos.io" rel="noopener noreferrer">www.weavos.io</a> and get 3 custom action steps to grow your brand profitably.

#508 - Your Brand Isn't Just an Ad Account

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.

I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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