Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing.

Patrick's book #Hooked: https://amzn.to/3pihg4d

Patrick's website: https://www.patrickfagan.co.uk/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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