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In this episode, we dive deep into the story of Red Doc Farm with Dr. Roland "Scooter" Sanchez II and Dr. Adolfo Sanchez. From a teenage dream at the New Mexico State Fair to one of the region's most respected Santa Gertrudis operations, the Sanchez family's journey offers valuable lessons for cattlemen everywhere.
Scooter and Adolfo share how their father's analytical mindset as an engineer-turned-physician shaped their approach to cattle breeding, leading to innovations in efficiency testing and carcass quality. They discuss the pivotal role of Cherokee General in elevating their genetics and how partnerships with major industry players like King Ranch and AZTX Feeders validated their breeding program.
Whether you're a seasoned rancher or just starting out, this episode offers valuable insights into building a sustainable and profitable cattle operation focused on genetic improvement and customer satisfaction.
In this episode, we cover:
Make sure to hit follow/subscribe so you never miss an episode.
Connect with Red Doc Farms:
Connect with Your Ag Empire:
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Mentioned in this episode:
Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
By Jonathon Haralson & Holly Haralson5
99 ratings
In this episode, we dive deep into the story of Red Doc Farm with Dr. Roland "Scooter" Sanchez II and Dr. Adolfo Sanchez. From a teenage dream at the New Mexico State Fair to one of the region's most respected Santa Gertrudis operations, the Sanchez family's journey offers valuable lessons for cattlemen everywhere.
Scooter and Adolfo share how their father's analytical mindset as an engineer-turned-physician shaped their approach to cattle breeding, leading to innovations in efficiency testing and carcass quality. They discuss the pivotal role of Cherokee General in elevating their genetics and how partnerships with major industry players like King Ranch and AZTX Feeders validated their breeding program.
Whether you're a seasoned rancher or just starting out, this episode offers valuable insights into building a sustainable and profitable cattle operation focused on genetic improvement and customer satisfaction.
In this episode, we cover:
Make sure to hit follow/subscribe so you never miss an episode.
Connect with Red Doc Farms:
Connect with Your Ag Empire:
Resources & Links:
Mentioned in this episode:
Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services

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