In this episode of The Shift Show, I'm pulling back the curtain on one of the most important decisions Dan and I have ever made in our business: hiring our Head of Systems and true number two, Katy Widrick.

This is the real, behind-the-scenes story of how we found her, why this role changed everything for us, and how having the right person supporting the visionary allowed our business to scale with more ease, stability, and leadership clarity.

Katy and I also share our origin story and what it's actually like to work together inside a multi-seven-figure company. We talk about how systems, leadership, and trust all intersect, and why growing a team isn't about adding more people, it's about building the structure that allows you to rise.

If you're a CEO who knows you're meant to lead bigger, but feels the weight of holding everything yourself, this episode will give you a powerful look at what's possible when your business is truly supported.