Authour John Williams of F**k Work, Let's Play - Do what you love and get paid for it, joins Mark to talk swearing, authenticity, how many customers you actually need, how to stand out, what not to say online, augmented reality, virtual girlfriends and more.

A useful one if you run a business especially.

For more on embodied marketing and 1000s of free embodiment stuff go to www.embodimentunlimited.com 

John Williams is founder of The Ideas Lab, the company that has helped thousands of people to find something they love, get it started, and make a living out of it.

John started his career in creative technology as a developer on pioneering special effects software (including on-site work at Disney Feature Animation, LA) and became Digital Media CTO at a startup before moving to head up a media technology consultancy team at Deloitte. John quit, declaring he never wanted another job for the rest of his life.

John consulted independently to the BBC and other broadcasters around the world before finally founding The Ideas Lab, running a popular London event called Scanners Night, and writing his first bestselling book Screw Work, Let’s Play, now translated into 10 languages (and which led to this new revised and updated book). John is also the author of Screw Work Break Free: How to launch your own money-making idea in 30 days, published by Vermilion.

https://fworkletsplay.com/

https://theideaslab.org/