Authour John Williams joins me to talk swearing, authenticity, how many customers you actually need, how to stand out, what not to say online, augmented reality, virtual girlfriends and more.

A useful one if you run a business especially.

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About John Williams:

John started his career in creative technology - as a developer on pioneering special effects software (including on-site work at Disney Feature Animation, LA) and broadcast automation.

He became Digital Media CTO at a European startup incubator before moving to head up a small media technology consultancy team at Deloitte.

John left to consult independently to broadcasters around the world before finally founding The Ideas Lab and writing his first book Screw Work Let's Play.

John has now written 3 bestselling books translated into 10 languages. F**k Work Let's Play was recently chosen as WHSmith business book of the month.